Meta & TikTok Ads Manager (Expert Level)

About the Role
We are seeking an experienced Meta & TikTok Ads Manager with a proven track record in Ecommerce Retail to join our team. The ideal candidate is skilled in launching, optimizing, and scaling paid advertising campaigns to drive sales and brand growth. You must provide a portfolio and detailed performance results that demonstrate your expertise in this field.

Key Responsibilities:
- Strategize, create, and manage high-performing Meta (Facebook & Instagram) and TikTok ad campaigns tailored for Ecommerce Retail.
- Conduct market and product research to identify trends, competitor strategies, and new opportunities.
- Perform audience and keyword research to enhance targeting and campaign effectiveness.
- Develop and execute email and SMS marketing campaigns using Klaviyo and Twilio to boost customer engagement and retention.
-Work closely with creative teams to produce compelling ad content that aligns with brand identity and campaign objectives.
- Monitor campaign performance, analyze data, and implement data-driven optimizations to maximize ROI.
- Stay updated on platform algorithm changes, emerging industry trends, and new ad features to maintain a competitive edge.
- Generate detailed performance reports and provide actionable insights to refine marketing strategies.
- Troubleshoot and resolve ad account issues, ensuring compliance with platform policies.

Requirements:
- Extensive experience managing high-budget Meta & TikTok ad campaigns for Ecommerce brands.
- A strong portfolio and case studies showcasing successful campaigns, sales growth, and high ROAS (Return on Ad Spend).
- Deep knowledge of Ecommerce sales funnels, conversion rate optimization (CRO), and customer journey mapping.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, and tracking tools.
- Expertise in email and SMS marketing using Klaviyo and Twilio.
- Strong analytical and data-driven mindset, with experience in ad performance reporting.
- Ability to adapt to platform updates, troubleshoot issues, and adjust strategies accordingly.
- Excellent communication and collaboration skills, with keen attention to detail and professionalism.
- Strong organizational skills with the ability to prioritize tasks, meet deadlines, and work efficiently in a fast-paced environment.

Work Schedule:
Location: Remote
Schedule: Flexible and/or shifting schedule as needed
Hours: Minimum 40 hours per week

How to Apply:
If you meet the qualifications and are excited to join a dynamic team, please submit your resume, portfolio (including work results), and a cover letter detailing your relevant experience. Send your latest resume to Upgrade to see actual info with "Meta & TikTok Ads Manager" in the subject line of your application. Applications without a resume, portfolio, and cover letter will not be considered.

Note: Only shortlisted candidates will be contacted for the next steps in the selection process.