Meta & TikTok Ads Manager – Ecommerce Retail

We are looking for an Expert-Level Meta & TikTok Ads Manager with a proven track record in Ecommerce Retail to join our team. The ideal candidate is highly experienced in running and optimizing paid ad campaigns, driving sales, and scaling brands through strategic digital marketing techniques. You must be able to present a portfolio and detailed work results showcasing your expertise.

Key Responsibilities
- Develop and execute high-converting Meta (Facebook & Instagram) and TikTok ad campaigns tailored for Ecommerce Retail.
- Conduct market and product research to identify trends, competitor strategies, and new opportunities.
- Conduct audience and keyword research to enhance targeting and campaign effectiveness.
- Create and implement email and SMS marketing campaigns to drive customer engagement and retention, utilizing Klaviyo and Twilio.
- Conduct in-depth audience research, A/B testing, and performance analysis to optimize campaigns.
- Collaborate with creative teams to develop high-quality ad content aligned with campaign goals and brand identity.
- Analyze campaign performance data, identifying areas for improvement and implementing data-driven optimizations to maximize ROI.
- Stay updated on platform algorithm changes, industry trends, and new ad features to enhance campaign performance.
- Prepare detailed performance reports and provide actionable insights to improve marketing strategies.
- Monitor and report key KPIs, providing data-driven insights and recommendations for continuous improvement.
- Troubleshoot and resolve any ad account issues, ensuring compliance with platform policies.

Requirements:
- Proven experience managing high-budget Meta & TikTok ad campaigns for Ecommerce brands.
- Strong portfolio and case studies demonstrating successful ad campaigns, sales growth, and high ROAS (Return on Ad Spend).
- Deep understanding of Ecommerce sales funnels, conversion rate optimization (CRO), and customer journey mapping.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, and tracking tools.
- Data-driven mindset with strong analytical skills and experience in ad performance reporting.
- Ability to adapt to platform updates, troubleshoot issues, and make strategic adjustments.
- Expertise in Klaviyo and Twilio for email and SMS marketing.
- Excellent communication and interpersonal skills, with a strong attention to detail and professionalism.
- Ability to prioritize tasks, meet deadlines, and perform effectively in a fast-paced environment.

Work Schedule:
- Location: Remote
- Willing to work in flexible and/or shifting schedule.
- Weekly Hours: Minimum 40 hours per week

How to Apply:
- If you meet the qualifications and are eager to join a dynamic team, please submit your resume, portfolio with work results and a cover letter detailing your relevant experience to Upgrade to see actual info and include "Meta and Tiktok Ads Manager" in the subject line.
- Applications without a resume, portfolio and cover letter will not be considered.

Note: Only shortlisted candidates will be contacted for the next steps in the selection process