Email Marketing & Newsletter Specialist

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About Us
Upgrade to see actual info is a fast-growing and innovative company specializing in staffing solutions for the care industry, including senior living, home care, assisted living, behavioral health, and more. We leverage cutting-edge technology and data-driven marketing to help care businesses connect with top-tier professionals. As we continue expanding, we are looking for a creative and results-driven Email Marketing & Newsletter Specialist to take our email campaigns to the next level.

Job Overview
We are searching for an Email Marketing & Newsletter Specialist who knows how to captivate an audience, drive engagement, and convert readers into loyal customers. You’ll be responsible for crafting high-converting email campaigns and newsletters that engage our audience, nurture leads, and increase conversions. If you love storytelling, have a deep understanding of email segmentation and automation, and know how to craft subject lines people can’t ignore, we want you on our team!

Key Responsibilities
Develop, execute, and optimize email marketing campaigns to engage, nurture, and convert leads.
Create compelling, high-impact email copy that aligns with our brand voice and business goals.
Build and manage email lists, ensuring proper segmentation for targeted messaging.
Design and optimize newsletter layouts using HTML or drag-and-drop builders.
Implement A/B testing to improve open rates, click-through rates, and conversion rates.
Work with automation tools like HubSpot, Mailchimp, Sender, or Klaviyo to set up workflows and drip campaigns.
Monitor and analyze email campaign performance metrics, providing insights and recommendations for improvement.
Ensure compliance with CAN-SPAM, GDPR, and other email marketing regulations.
Collaborate with the content, sales, and design teams to align email strategies with broader marketing goals.

Requirements
1-3 years of experience in email marketing, newsletter creation, or digital marketing.
Strong knowledge of email marketing platforms (HubSpot, Mailchimp, Klaviyo, or similar).
Experience with email segmentation, automation, and personalization strategies.
Ability to craft persuasive, engaging, and action-driven email copy.
Familiarity with HTML/CSS for email design is a plus.
Strong analytical skills—must be comfortable interpreting open rates, CTRs, and conversion data.
A/B testing experience to continuously improve performance.
Excellent project management skills and ability to work in a fast-paced environment.

How to Apply:
If you’re excited about this opportunity and believe you’re the perfect fit, we’d love to hear from you! Please apply here
or submit your resume. We ask for loom video to weed out the unserious and unqualified candidates. Use the link below

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