Social Media Manager

We are seeking a social media manager to maintain and grow our company's social networks. As a social media manager, you will update social networks and curate content to gain new followers. You will also create new social marketing campaigns, build brand recognition, and manage all published company content. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful social media manager will collaborate with marketing, PR, and legal teams to align company messages, promotions, and goals.

Responsibilities:
• Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness.
• Oversee day-to-day management of campaigns and ensure brand consistency.
• Post daily to all channels, some (like X) potentially more frequently, to build consistent engagement.
• Create, maintain, and grow new and existing social networks, including Twitter/X, LinkedIn, YouTube, Instagram, Facebook, and others.
• Monitor social media growth progress.
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic.
• Review the success of campaigns and develop ways to improve.
• Research new media platforms, trends, and industry opportunities.
• Provide feedback and insights from social media trends and research.
• Write effective, concise copy for multiple platforms, websites, and social networks.

Requirements:
• Excellent verbal and written communication skills
• Social media management experience
• Knowledge of Photoshop, Illustrator, and Google Analytics
• Knowledge of Search Engine Optimization (SEO) best practices
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms.
• Excellent analytical and time-management skills