Google Ads Specialist

We are seeking a detail-oriented and results-driven Google Ads Specialist to execute and optimize campaigns. The ideal candidate will possess a strong understanding of Google Ads technical metrics, including impression share, auction insights, bidding strategies, and cost per conversion. You will collaborate closely with cross-functional teams to drive client growth through strategic Google Ads initiatives.

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Key Responsibilities:
Plan, execute, and optimize Google Ads campaigns to align with strategic business goals.
Manage audience targeting, budget allocation, and A/B testing for ad creatives.
Analyze key performance metrics, including impression share, cost per conversion, and auction insights, to optimize campaign performance.
Collaborate with strategy, creative, and analytics teams to ensure cohesive and effective campaign execution.
Prepare comprehensive performance reports with insights and actionable recommendations to improve ROI.
Stay updated on Google Ads trends, tools, and industry best practices.
Recommend and implement bidding strategies and audience segmentation to enhance campaign efficiency.

Requirements:
3+ years of experience executing and optimizing Google Ads campaigns.
Proficiency in Google Ads, including expertise in technical metrics such as impression share, auction insights, and cost per conversion.
Strong knowledge of bidding strategies and audience targeting within the Google Ads platform.
Experience using Google Analytics or Tableau for performance tracking and reporting.
Excellent attention to detail and a proven track record of delivering ROI-driven results.
Strong communication and collaboration skills, with the ability to work across teams.

Ideal Candidate:
Expert in Google Ads with a deep understanding of technical metrics and optimization techniques.
Analytical and data-driven, with a strong focus on improving campaign performance.
Results-oriented and motivated to achieve measurable outcomes and enhance efficiency.
Ambitious and eager to grow into strategic roles within the organization.