SEM/SEO Expert - Commercial Financing

Crete Capital – SEM (Google Ads) & SEO Specialist
Remote Position

Crete Capital is a boutique corporate debt advisory and placement firm, based out of Vancouver, BC. The brokerage focuses on arranging corporate debt solutions among the broader commercial lending/banking market to support commercial real estate transactions and corporate growth.

Crete Capital was created to deliver first in class capital advisory services to entrepreneurs and investors, targeting private middle market businesses and real estate investment groups seeking growth and optimization. Our core values include delivering Disproportionate Value to our portfolio of clients in efforts to become Best In Class in our industry with a Long Game mentality as a cohesive team that is Better Together. Our approach is focused on quality, professionalism and integrity that is recognized in the industry and the business community as a step above.

Today, Crete Capital is a BCFSA registered Mortgage Brokerage offering capital advisory and placement services across the Vancouver Lower Mainland and the Okanagan, specializations include:

Crete CRE (Commercial Real Estate)
• Industrial real estate purchase financing | Owner-user & Investment properties | Construction
• Industrial real estate development financing | Land acquisition & Construction for sale/lease

Crete Corporate
• Acquisition and share transition financing – senior/subordinated/junior debt/mezzanine debt financing.
• Day-to-day operating facilities – operating lines of credit, working capital financing.
• Specialized growth capital facilities – cashflow lending and equipment lending.
• Balance sheet optimization/restructuring

Crete Capital’s Culture & Winning Behaviors

• Crete Capital target’s the province’s more sought-after companies, groups, and individuals as portfolio clients. With the basis of forming a first in class, tightly knit team from a diverse financial/business background, Crete Capital looks to provide in-depth and impactful entrepreneurial capital solutions to the marketplace.
• Crete Capital’s top company goal is to establish a second to none reputation and brand, as the highlighted and exclusive firm in our marketplace.
• At Crete Capital, we believe in being “right-sized”. This means strategic growth/recruitment, a focus on quality and professional development to service a sought-after target market.

More information on Crete Capital can be found at:
Upgrade to see actual info / Upgrade to see actual info / LinkedIn: www.Upgrade to see actual info/company/crete-capital-inc/

Role & Reporting

Role: Google Ads/SEO Marketing Specialist
Location: Remote
Employment Type: Permanent

We are seeking a Search Engine Marketing Specialist / Digital Ads Specialist with strong expertise in Google Ads, SEO, and analytics to take ownership of our lead generation activities and funnel building. The ideal candidate will be responsible for planning, managing, and optimizing paid and organic search strategies to generate high-quality, warm leads for our business as well as improving organic SEO results for our website and online content.

This is a high-impact, strategic role reporting directly to the company principal. The ideal candidate will be focused on achieving measurable outcomes and ROI and can manage campaigns independently while keeping leadership informed. If you have a proven track record of driving ROI through paid search and SEO, we want to hear from you!


Responsibilities: Paid Search/SEM (Google Ads & PPC) and SEO

· Develop & Execute Strategy – Plan, manage, and execute Google Ads campaigns, including search, display, and remarketing, to drive high-intent inbound leads. Optimize website content, metadata, and link-building strategies to increase organic traffic.
· Campaign Optimization – Continuously test, adjust, and refine ads, bidding strategies, and keywords to improve click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Ensure proper website structure, indexing, and keyword strategy for search rankings.
· Local SEO & Google My Business – Optimize for local search rankings and ensure strong visibility in key regions.
· Keyword Research & Buying – Identify and purchase high-performing search terms to enhance visibility and maximize conversions.
· Landing Page Strategy – Work with internal teams (or independently) to optimize landing pages for ad performance, ensuring alignment with ad copy and user intent. Provide guidance on blog topics, landing pages, and website updates to improve SEO authority and lead generation.
· Tracking & Analytics – Set up and monitor key performance metrics in Google Analytics, Google Tag Manager, and other tracking tools to measure ROI. Interpret data for lead attribution, conversion tracking, and audience insights.
· Budget & Performance Reporting – Manage ad spend efficiently, provide reports to the company principal, and make data-backed recommendations for scaling campaigns.
· Competitor & Market Analysis – Monitor trends, conduct competitor analysis and audience targeting, do keyword research and review new ad features to maintain a competitive edge.
· Lead Generation Focus – Ensure ads drive warm leads by targeting profitable businesses in the industrial sector. Track and measure lead quality and conversion success
Utilizing PPAs with/for EEAT

KPI / Performance Metrics
Click through rate
Conversion Rate
Average cost per click
Quality score
Return on Ad Spend
Cost per lead
Organic SEO Metrics
Number of keywords ranked on first page / #1
Number of leads generated
Bounce rate
Organic traffic
Click through rate
Education / Qualifications

· Minimum 3+ years experience managing Google Ads campaigns with a strong focus on lead generation and conversion tracking.
· Experience working in B2B industries, ideally within financial services, professional service, commercial real estate, or industrial sectors.
· Google Ads certification
· Fluent in English

Technical & Marketing Skills

· Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Google Search Console.
· Strong knowledge of SEO principles and their relationship with PPC strategies.
· Familiarity with landing page optimization and A/B testing.
· Experience with attribution modeling and multi-touch lead tracking.
· Ability to analyze data and translate it into actionable insights.

Approximate Ad Budget
$1,000 - $1,500/month, with potential to increase contingent on performance and ROI of ad spend.

Keywords
Commercial Mortgage Broker: Vancouver/langley/surrey/delta/richmond/abbotsford/chilliwack/burnaby/coquitlam/bc

M&A Financing:
Vancouver/langley/surrey/delta/richmond/abbotsford/chilliwack/burnaby/coquitlam/bc
Commercial mortgage financing - Vancouver, etc.
Commercial mortgage approval process - Vancouver, etc.
Commercial mortgage interest rates
Financing management buy-out
Financing company acquisition

How to apply
Please include the following in your round 1 application:
Resume
Cover Letter - about your background, skills, experience and character/personality and why you believe you are a great fit for this position.
2 minute introduction video and a few reasons why you are interested in our company.
Written proposal for SEM/SEO for our company - review our website/online presence and online data available

Successful applicants will be invited to a video interview meeting for second round stage.