Video Editing & Content Creation Specialist

Video Editing & Content Creation Specialist
(Freelancer or Employee, Part-Time with Option for Full-Time)

About the Company:
Natureich is an internationally operating e-commerce company specializing in wooden toys. With our headquarters in Munich, we are committed to continuously improving our brand presence across multiple online platforms. We strive to create engaging video content that enhances our marketing efforts on Amazon, YouTube, TikTok, Instagram, and other digital channels.

Position Overview:
We are looking for a highly creative Video Editing & Content Creation Specialist to optimize and scale our video marketing efforts. This part-time role (with the potential to transition into full-time) is ideal for someone passionate about video editing, storytelling, content creation, and performance marketing. The ideal candidate should be able to produce engaging, high-converting video content for social media, Amazon product pages, and advertising campaigns.

Mission for the Role:
Your primary mission will be to elevate Natureich's video content strategy by creating compelling, visually stunning, and engaging videos optimized for performance. You will collaborate with our marketing team to craft video content that aligns with our brand message, engages audiences, and drives conversions. Additionally, you will implement data-driven A/B testing to continuously improve the effectiveness of video campaigns.

Outcome-Oriented Goals:
Increase social media engagement by 30% within the first 6 months by producing high-quality video content tailored to YouTube, TikTok, and Instagram algorithms.
Improve conversion rates on Amazon product pages by 20% within the first 12 months through the strategic implementation of product videos, A+ content, and animated visuals.
Deliver at least 5 optimized videos per week across various platforms, ensuring each video is aligned with the best practices for its respective platform.
Achieve a 90% approval rate for Amazon A+ content videos on the first submission by adhering to Amazon's content guidelines.
Implement a structured A/B testing framework for video content and continuously analyze performance to identify the most effective styles and messaging.
Develop a comprehensive video content library within the first 3 months to facilitate efficient content repurposing across multiple channels.

Role-Specific Responsibilities:
Video Editing & Post-Production:

Edit and enhance video content for Amazon listings, advertisements, and social media platforms.
Implement motion graphics, transitions, and animations to create visually engaging videos.
Optimize video length and structure based on platform-specific best practices (TikTok, Instagram Reels, YouTube Shorts, Amazon product videos).
Create compelling thumbnails and preview images to maximize click-through rates.
Content Creation & Strategy:

Develop storytelling-driven video scripts that align with Natureich’s brand identity.
Repurpose existing video content into multiple formats (e.g., long-form YouTube videos into TikTok/Instagram Shorts).
Stay updated on emerging trends and viral formats on social media platforms and apply them to our content strategy.
Amazon A+ Content & Video Optimization:

Create high-converting Amazon product videos that showcase features, benefits, and brand identity.
Conduct A/B testing on video formats to identify the best-performing styles.
Ensure all Amazon video content adheres to compliance guidelines and branding consistency.
Performance Tracking & Continuous Improvement:

Use data analytics tools to track video performance, engagement rates, and conversion rates.
Optimize video SEO (e.g., YouTube tags, Amazon backend keywords) to improve discoverability.
Collaborate with the marketing team to improve video ad performance and ROI.
Core Competencies:
Time Management: Ability to meet deadlines consistently and manage multiple projects efficiently.
Creative & Visual Storytelling: Strong ability to craft engaging, persuasive, and visually appealing videos.
Data-Driven Decision Making: Ability to analyze performance metrics and optimize content based on insights.
Proficiency in Editing Software: Advanced skills in Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro.
Motion Graphics & Animation: Experience with Adobe After Effects, Canva, or similar for animated effects.
Trend Awareness: Ability to identify and adapt to social media and e-commerce trends.
Communication & Collaboration: Strong ability to work with teams remotely and align video content with company goals.
Company Culture Competencies:
Integrity and Honesty: Always delivering authentic, high-quality work with full transparency.
Reliability and High Performance: Consistently meeting deadlines and producing top-tier content.
Continuous Optimization: Constantly looking for ways to improve processes, quality, and performance.
Creative Innovation: Bringing fresh, unique, and compelling ideas to the table.
Strong Work Ethic: Taking full ownership of tasks and seeing them through to completion.
Position Details:
This position offers flexibility and can be filled as a freelance role or employment position, with the potential to grow into a full-time role based on performance.

Application Test:
As part of the application, please select Natureich Youtube Videos or Instagram Videos and create a 30-60 second optimized product video showcasing your skills in:

Video editing (cuts, transitions, and effects)
Motion graphics & text overlays
Storytelling & brand positioning
SEO-optimized video descriptions & titles
Submit the video file along with a brief explanation of your creative decisions.

How to Apply:
Please send your resume, a brief cover letter, and the test video to Mario Moosbauer at Upgrade to see actual info more information about us, visit Upgrade to see actual info.

We look forward to your application!

Keywords:
Video Editing, Content Creation, Amazon Video Marketing, A+ Content, TikTok Ads, YouTube Shorts, Instagram Reels, Motion Graphics, Video Storytelling, E-commerce Marketing, Video SEO, Performance-Based Marketing.