Content Specialist (Medico-Legal) – Shape the Future of Medico-Legal Content in Australia

Location: Remote (Australia-based time zone preferred)
Employment Type: Part Time: 3 days per week, Flexible/Remote

About MEDirect:

Join MEDirect, a leading Australian health technology innovator transforming the medico-legal landscape. We're one of Australia's largest providers of medico-legal assessments and are on an exciting journey to become a digitally-driven marketing leader. Your content will play a crucial role in connecting and empowering personal injury stakeholders across Australia. We're reshaping how personal injury stakeholders—including lawyers, insurers, medical specialists, and case managers—connect and collaborate online.

Why this role is for you:
This is your chance to become a go-to expert in medico-legal content. You'll leverage your passion for medical, legal, health, or insurance to create content that truly impacts thousands of professionals, establishing you and MEDirect as industry leaders.

What you’ll do:
Position Overview: As a Content Specialist, you will proactively identify, curate, and develop high-impact medico-legal content for MEDirect's digital marketing channels, reaching thousands of legal, medical, and insurance professionals nationwide. You’ll engage with our extensive network of medical specialists and key stakeholders to gather insights that establish MEDirect as Australia's leading medico-legal knowledge hub.

Key Responsibilities:

Content Research & Curation:
Proactively identify and curate high-impact medico-legal content from leading industry sources, legal databases, medical journals, and government agencies.
Conduct structured interviews with MEDirect’s network of experts – medical specialists, lawyers, and insurers – to uncover valuable insights and generate fresh content ideas.
Analyse medico-legal reports, case studies, and research to extract key insights and develop engaging content ideas.

Stakeholder Collaboration & Insights:
Collaborate with MEDirect leadership to brainstorm and refine content strategy and themes.
Design and implement stakeholder surveys to pinpoint content opportunities and address knowledge gaps within the medico-legal sector, especially targeting medical experts.
Present curated content concepts regularly for review and approval by MEDirect leadership and subject-matter experts, ensuring alignment with strategic goals.

Coordination & Internal Communication:
Maintain a clear, organised content calendar and pipeline to ensure content ideas are systematically captured, prioritised, and ready for execution by the internal marketing team.
Collaborate closely with MEDirect’s marketing team to ensure they can effectively leverage curated content across digital campaigns and platforms.

Monitoring & Analysis:
Provide data-driven insights and recommendations to the marketing team to optimise content for search (SEO) and audience engagement based on industry best practices.
Track content performance, analyse key metrics, and provide actionable feedback to refine future content strategy and maximise impact.

Who we’re looking for:
You have a background or experience in healthcare, medical services, insurance, legal, personal injury, or strong journalism skills with an interest in transitioning to the medico-legal field.
You are a highly effective researcher who can transform complex information into engaging and accessible content for a professional audience.
You possess excellent written and communication skills, with a demonstrable track record of creating compelling content, preferably in related sectors, and a portfolio to showcase your abilities.
You are highly organised, analytical, and adept at managing multiple projects efficiently and meeting deadlines.
Familiarity with content and digital marketing tools (HubSpot, Upgrade to see actual info) is beneficial, and we offer training to expand your skillset in these areas.

Required Skills & Attributes:
Exceptional writing, research, interviewing, and communication abilities.
Proven ability to translate complex medico-legal topics into clear, engaging, and accessible content for a professional audience.
Strong organisational and analytical skills with meticulous attention to detail and a data-driven approach.
Ability to manage multiple research projects simultaneously while consistently meeting deadlines.
Comfortable and confident collaborating with subject-matter experts and senior leadership.
Proficiency in digital content tools and platforms, a solid understanding of SEO principles for online content optimisation, or a keen interest in learning and applying SEO best practices.

The opportunity:
This is a fully remote role offering flexibility, initially part-time (3 days per week) with a clear pathway to full-time employment as the team and content needs grow.

Apply today:
To apply to this role, please write an engaging cover letter explaining why you are suitable for it and what you could bring to our organisation. Address the cover letter to me, Ross Baker, and also attach your CV. Applications without either of these will not be considered, so thank you in advance. My email is Upgrade to see actual info