real estate marketing google adwords

We are seeking a creative and results-driven Real Estate Marketing Specialist to develop and execute a comprehensive marketing plan for a luxury ski villa. The ideal candidate will have expertise in real estate marketing, digital advertising (including Google AdWords), social media strategy, and content creation. This role requires a proactive individual who can showcase the unique appeal of a ski villa to attract high-end buyers, renters, or investors, leveraging both online and offline channels.

Design a tailored marketing strategy to promote the ski villa, highlighting its unique features (e.g., proximity to ski slopes, luxury amenities, scenic views).

Conduct market research to identify target audiences (e.g., affluent skiers, vacation home buyers, luxury travelers).

Digital Advertising:
Create and manage Google AdWords campaigns (e.g., search ads, display ads) to drive traffic to the ski villa listing or website.

Optimize ad performance using keyword research (e.g., “luxury ski villa,” “ski vacation rental”), A/B testing, and conversion tracking.

Explore additional platforms like Bing Ads or programmatic advertising if applicable.

Social Media Marketing:
Develop and execute a social media strategy across platforms such as Instagram, Facebook, Pinterest, and LinkedIn to showcase the ski villa.

Create visually appealing content (e.g., photos, videos, reels) featuring the villa’s interior, exterior, and surrounding ski environment.

Run targeted social media ad campaigns to reach affluent audiences, ski enthusiasts, and real estate investors.

Content Creation & Branding:
Write compelling property descriptions, blog posts, or email newsletters highlighting the ski villa’s appeal (e.g., “Your Dream Winter Getaway Awaits”).

Ensure consistent branding across all marketing materials.

Website & SEO:
update or create a landing page for the ski villa with strong SEO practices (e.g., keywords like “ski villa for sale,” “luxury ski property” "ski in home).

Ensure the page is user-friendly, mobile-optimized, and includes a clear call-to-action (e.g., “Book a Viewing” or “Inquire Now”).

Execution & Analytics:

implement the marketing plan across all channels, ensuring timely delivery of campaigns.

Track and analyze performance metrics (e.g., click-through rates, lead generation, engagement) using tools like Google Analytics, AdWords dashboards, and social media insights.

Provide regular reports to stakeholders with insights and recommendations for optimization.

Additional Marketing Efforts:

Coordinate with real estate agents or brokers to distribute the listing to relevant networks.

Consider offline tactics like hosting open houses, creating brochures, or advertising in luxury ski magazines.

Experience:

Experience in real estate marketing, digital marketing, or a related field.

Proven success in managing Google AdWords campaigns and social media advertising.

Experience promoting luxury or niche properties (e.g., vacation homes, ski villas) is a plus.

Skills:

Proficiency with Google AdWords, Google Analytics, and social media ad platforms (e.g., Facebook Ads Manager).

Strong understanding of SEO, keyword research, and content marketing.

Excellent written and verbal communication skills for crafting persuasive marketing copy.

Basic graphic design or photo/video editing skills (e.g., Canva, Adobe Creative Suite) preferred.

Ability to analyze data and adjust strategies to maximize ROI.


Personal Attributes:

Creative thinker with an eye for luxury branding.

Detail-oriented and able to manage multiple tasks in a fast-paced environment.


Tools & Software:
Google AdWords, Google Analytics, Facebook Ads Manager

Social media scheduling tools (e.g., Hootsuite, Buffer)

Content creation tools (e.g., Canva, Adobe Premiere)

CRM software (e.g., HubSpot, Zoho) for lead management

Basic knowledge of website platforms (e.g., WordPress, Wix)


Performance bonuses tied to lead generation or sales success