SEO & Social Media Specialist

Aura Forged Wheels is a premium forged wheel brand dedicated to high-quality craftsmanship and innovative design. We are looking for a highly skilled SEO & Social Media Specialist to optimize our online presence, improve search rankings, and enhance our e-commerce experience. AI knowledge is a plus, as we aim to leverage the latest AI-driven tools for better performance.

Key Responsibilities:

SEO Management
-Conduct keyword research and optimize website content to improve rankings.
-Implement on-page SEO (meta tags, headers, structured data, etc.).
-Perform technical SEO audits and fix issues (site speed, crawlability, broken links).
-Develop link-building strategies and manage backlinks.
-Monitor SEO performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).

E-Commerce Management
-Optimize product pages for better conversion rates (CRO).
-Ensure a smooth user experience on the website (navigation, loading speed, mobile-friendliness).
-Track sales performance & analytics to improve strategies.
-Work with the social media team for SEO-driven content.

Website Maintenance & Optimization
-Assist in basic website updates (new pages, blog posts, promotions).
-Collaborate with developers for advanced fixes or enhancements.
-Ensure security & backups of the website.

Social Media Management
-Develop and execute a content calendar for Instagram, Facebook, YouTube, LinkedIn, TikTok, and Pinterest.
-Manage daily posting, scheduling, and engagement.
-Track analytics & performance (engagement, reach, conversions).
-Respond to comments, DMs, and community interactions.
-Collaborate with influencers and automotive communities.

Content Creation & Branding
-Create engaging visual and video content (Reels, Stories, car showcases, behind-the-scenes).
-Write captivating captions and ad copy that match Aura’s branding.
-Work with designers/editors for high-end videos and ad creatives.
-Research trending automotive & social media content to stay ahead.

Paid Social Advertising
-Set up and manage Facebook, Instagram, and TikTok Ads.
-Optimize campaigns for lead generation, engagement, and conversions.
-Track ad spend and ROI, making data-driven improvements.
-Work with the SEO team to align strategies.