E-Commerce Business Manager

The E-Commerce Business Manager will play a pivotal role in shaping and executing our online sales strategy. As part of a small but fast-growing team, this position requires leadership, adaptability, creativity, and a hands-on approach to managing all aspects of e-commerce operations. From optimizing product listings to driving digital marketing campaigns, the manager will ensure the online shopping experience aligns with our brand's vision and meets customer expectations.
Collaboration across marketing, logistics, and IT will be key, as will an entrepreneurial spirit to thrive in a dynamic environment. The ideal candidate has a proven track record in e-commerce management, strong analytical skills, and a passion for leveraging digital tools to drive growth.
Key Responsibilities:

E-Commerce Platform Management
Manage the day-to-day operations of e-commerce platforms (e.g., Shopify, BigCommerce, WooCommerce), ensuring optimal performance, functionality, and user experience.
Troubleshoot and resolve technical issues, working closely with IT support.

Product Listings & Optimization
Maintain accurate and engaging product listings, including descriptions, images, and pricing.
Implement strategies to enhance searchability, rankings, and conversions.

Digital Marketing & Campaign Execution
Plan and execute data-driven digital marketing campaigns, including social media ads, email marketing, SEO, and PPC advertising.
Collaborate with the marketing team to align content and messaging with broader brand initiatives.

Sales Analysis & Reporting
Track, analyze, and report key performance metrics, including sales trends, website traffic, and conversion rates.
Utilize analytics tools (e.g., Google Analytics, SEMrush) to make data-driven recommendations for improvement.

Customer Experience & Service
Monitor and respond to customer inquiries promptly, fostering a positive shopping experience.
Gather and implement feedback to continuously improve customer satisfaction.

Budget Management
Track and manage the e-commerce budget, optimizing spending for maximum ROI.

Industry Research & Innovation
Stay informed on industry trends, competitor activity, and emerging technologies to identify new opportunities for growth.