Marketing Specialist For A Sydney Plumbing Company

Marketing Specialist (Part-Time, Remote)

Company: All Direct Plumbing & Ultimate Pipe Relining
Location: Remote (Must be available to work in Sydney hours
)Commitment: Part-Time (flexible)
Compensation: $20 AUD per hour

About Us

All Direct Plumbing & Ultimate Pipe Relining are Sydney-based home service businesses specializing in plumbing and pipe relining. We provide premium services to residential and commercial clients and are looking for a results-driven, system-oriented Marketing Specialist to take charge of our marketing efforts.

Who We’re Looking For

We need a strategic, sales-focused marketing professional who understands email marketing, social media outreach, AI automation, and lead generation. If you have experience in home services marketing (plumbing, relining, or trades), that’s a big plus!

You’ll be responsible for setting up and managing email funnels, direct mail campaigns, LinkedIn & Instagram outreach, AI-assisted follow-ups, and sales-driven marketing systems.

Key Responsibilities

? Email Marketing & Automation

Set up and manage email marketing campaigns (Brevo/Sendinblue experience is a bonus).

Automate email funnels for customer nurturing, quote follow-ups, and upsells.

Track and optimize open rates, click-through rates, and conversions.

? Social Media & Lead Generation

Generate leads through LinkedIn and Instagram outreach.

Respond to Instagram DMs in real-time and engage potential clients.

Create and implement a LinkedIn outreach strategy targeting property managers, builders, and strata companies.

? Content Creation & Direct Mail

Develop email, social media, and direct mail content to drive sales.

Set up direct mail campaigns targeting potential clients and past customers.

? AI & Automation

Use AI tools for customer follow-ups after service calls.

Implement chatbots and automated responses to increase conversions.

? Tracking & Optimization

Monitor marketing ROI and provide performance reports.

Continuously improve outreach efforts based on data-driven insights.

What You Bring to the Table

? Proven experience in marketing, sales outreach, and automation.
? Familiarity with CRM & email marketing platforms (Brevo/Sendinblue is a bonus).
? Understanding of lead generation, especially for home service businesses.
? Ability to create sales-driven content & optimize marketing systems.
? Experience using AI tools for automation & customer engagement.
? Strong analytical mindset—track performance, optimize, and drive results.

Why Work With Us?

Flexible remote work – only ~8 hours per week!

Be a key player in building and automating our marketing systems.

Room for growth as the role expands!

How to Apply

If this sounds like you, please apply using our Google Form (link below) and complete all questions.

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We look forward to hearing from you!