Marketing Coordinator

Primary Objective of Position

We are seeking a Marketing Coordinator with proven experience in managing traditional, digital, and social media marketing initiatives. The ideal candidate excels in content creation, copywriting, and HubSpot CRM, managing social media and email campaigns from inception to reporting. This role requires collaborating with stakeholders to define goals, gather assets, craft brand-centric copy, and report KPIs. The candidate must efficiently manage multiple projects while leveraging tools like ChatGPT Pro to streamline content creation and deliver engaging campaigns that drive customer engagement and brand awareness.

Professional Responsibilities

? Social Media Management
? Collaborate with Content Marketing team to write/edit compelling, brand-centric copy to support organic social media growth
? Produce, review, and schedule daily social media posts using HubSpot CRM
? Coordinate with the Digital Marketing Manager for PPC and paid social media campaign support
? Provide timely campaign KPI reporting and feedback to inform future campaigns
? The ability to write, edit, and optimize (SEO) marketing content copy quickly without compromising brand integrity, voice, or mission across social, email, web channels
? Email Marketing
? Participate in planning meetings
? Support email campaign workflows
? Create tickets for development using JIRA project management software
? Create UTM tracking links and schedule email sends
? Provide campaign level reporting (KPIs)
? Outbound Marketing / Lead Gen
? Pitch to execute lead generation programs, sweepstakes, marketing partnerships, giveaways, product reviews/lists, etc.
? Display Ad Management
? Manage and report display inventory forecast reports
? Provide internal teams forecasting and campaign results/reports
? Manage Internal Promotions, Third Party Ads, & Email Inventory
? Manage IP and 3P non-sales/partner email builds, execution, and reporting and IP and 3P non-sales/partner ROS/Email Banner trafficking and reporting
? Online Education / Marketing Project Management
? Work closely with OE/Content teams serving as a project manager for marketing plans and execution for initiatives
? Influencer Marketing/UGC
? Facilitate influencer/creator acquisition, management, billing
? Content Creation & Copywriting:
? Write, edit, and publish content for websites, blogs, email campaigns, and social media.
? Create engaging, brand-aligned copy to boost audience engagement and conversions.
? Utilize ChatGPT Pro for streamlined content creation and brainstorming.
? HubSpot Marketing & Automation
? Manage and optimize workflows, email campaigns, and automation using HubSpot.
? Develop and optimize landing pages, forms, CTAs, and marketing funnels.
? Segment audiences and create personalized email strategies for lead nurturing.
? Analyze and report on HubSpot performance metrics to improve campaigns.
? Campaign Coordination:
? Plan and execute multi-channel marketing campaigns for lead generation and retention.
? Collaborate with sales, design, and content teams to align on campaign goals.
? Monitor project timelines, budgets, and deliverables.
? Content Strategy & Planning:
? Develop and manage a content calendar for consistent publishing.
? Research trends, industry insights, and audience preferences for engaging content.
? Assist in SEO-optimized content creation to boost organic reach