Ad Specialist

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Company Overview

2San is an accelerator of innovation in home healthcare solutions, dedicated to transforming visionary concepts into accessible products for consumers worldwide. With a strong commitment to quality, we specialize in guiding products from concept to consumer, through meticulous internal processes and a team of seasoned professionals.

Our journey begins with the discovery of groundbreaking products that have the potential to revolutionize home healthcare. We search far and wide for exceptional inventions and collaborate closely with inventors to navigate regulatory requirements. Through our guidance and expertise, we ensure that innovative products meet the necessary standards for safety, effectiveness, and compliance.

Once approved by the regulatory bodies, our products seamlessly integrate into our network of retailers, reaching millions of consumers globally. By forming strategic partnerships with retailers and distribution channels, we ensure widespread accessibility to our solutions.

At the core of our mission is a dedication to empowering individuals to manage their health effectively. We strive to make cutting-edge healthcare solutions accessible to all, fostering a healthier future for everyone.


Join us as we continue to drive innovation in home healthcare and make a meaningful impact on the world of healthcare. Welcome to 2San, where innovation knows no bounds.


Role Overview

The Ad Specialist at 2San is responsible for developing, executing, and optimizing paid advertising strategies to drive brand awareness, customer acquisition, and revenue growth. This role will manage digital advertising campaigns across platforms such as Amazon, Walmart, Google, Meta, and other relevant channels. The ideal candidate must have a strong analytical mindset, experience in performance marketing, and a deep understanding of e-commerce advertising.


Key Accountabilities/Responsibilities

Campaign Strategy & Execution

Develop and implement data-driven advertising strategies to maximize ROI and drive sales across key digital platforms.
Manage campaigns for 2San’s products on Amazon Ads, Walmart Connect, Google Ads, Meta (Facebook/Instagram), and other relevant ad networks.
Conduct A/B testing on ad creatives, audience targeting, and bidding strategies to optimize performance.
Performance Monitoring & Optimization

Continuously analyze ad performance metrics (CTR, ROAS, ACOS, conversion rates, etc.) and make real-time adjustments.
Track key KPIs and provide insights to improve campaign efficiency and effectiveness.
Work closely with the e-commerce and sales teams to align ad strategies with overall business goals.
Budget Management

Manage and allocate ad spend efficiently across platforms to maximize profitability.
Monitor daily and monthly budget pacing to ensure optimal resource utilization.
Identify cost-saving opportunities and areas for increased investment.
Creative Development & Collaboration

Collaborate with designers and content creators to develop compelling ad creatives and copy.
Ensure that all advertising aligns with 2San’s brand messaging and compliance guidelines.
Test different ad formats, including video, static images, and interactive content, to enhance engagement.
Market & Competitor Analysis

Stay up to date on industry trends, platform algorithm changes, and best practices for paid media.
Conduct competitive analysis to identify new opportunities and threats in the market.
Utilize insights from customer behavior and market data to refine targeting and ad strategies.
Reporting & Insights

Prepare and present regular performance reports to leadership, highlighting key findings and recommendations.
Use data analytics tools to measure the effectiveness of campaigns and drive continuous improvement.


Key Skills & Experience

3+ years of experience in digital advertising, preferably within e-commerce or consumer health products.
Proven track record of managing and scaling paid media campaigns with a strong ROAS.
Experience with Amazon Ads, Walmart Connect, Google Ads, Meta Ads, and other PPC platforms.
Strong analytical skills with expertise in Google Analytics, Excel, and advertising dashboards.
Ability to work independently, manage multiple campaigns, and meet deadlines in a fast-paced environment.
Strong communication and collaboration skills.


Special Aptitudes

Ability to work unsupervised
Ability to nurture collaborative relations
Ability to work under pressure with a positive “can do” attitude
Superb time management and attention to details skills
Creative and innovative mindset
Proactive and agile work ethic
Organisation
Ability to interact/communicate digitally (Teams) to understand instructions, advice and discuss ideas


Circumstances & Compensation

Fluent in English (C2 or above)
Must be eligible to work in AU time zone
Location: Remote, work from home
Compensation: 30,000 PHP per month
Perks & Benefits: Work from home, Paid training and ongoing learning & development courses, Access to 2San’s EapAssist Employee Program, Centr Fitness App and Wellness Subscription, Birthday Cake, Monthly Game Prize, 13th Month Pay, Annual PHL get together event, Annual Job Review and Contract Renewal
We believe in looking after the people who power our business. That’s why we give everyone who joins access to Perkbox. It’s part of our commitment to look after you beyond just the pay packet. A Perkbox account gives you 24/7 access to perks, benefits, discounts, wellbeing tools and loads more!


Technology Setup

In addition to the above, you must also have the appropriate technology system & software in place as below:

Internet not lower than 50 MBPS
Less than 3 year old Laptop or PC with at least Intel Core i3 processor and 4GB RAM (or equivalent)
Noise cancellation headset & a webcam