Marketing Analytics

Role Summary:
We’re hiring a Direct Marketing Coordinator/ Analyst to manage and optimize our outbound marketing efforts, including cold calling, cold texting, direct mail, and marketing list optimization to maximize ROAS (Return on Ad Spend). This role also involves analyzing pricing data, particularly for land lists and value grouping.
Please watch loom video for reference:

- Video Link: https:www.loom.com/share/a140ec131b4345d3ae95e40f78d0e2f4?sid=afe2d53f-ceed-4ef8-85ae-c9365caa21c9
- Application Link: Upgrade to see actual info/document/d/1sW6MrdkbUJqwWpbwP0pnegD2FG8v75nRu0-eA2vxxtQ/edit?tab=t.0

Details:
- Pay: $10 - $15/hour + performance bonuses (based on experience)
- Payment: Weekly (Mondays via Upgrade to see actual info)
- Schedule: Monday – Friday (40 hours/week)
- Hours: 8:00 AM - 5:00 PM EST
- Break: 1 hour unpaid break
- Start Date: ASAP

Benefits:
- Paid Time Off: Enjoy 10 days of paid leave per year to rest and recharge.
- Health Insurance: Receive a monthly allowance equivalent to 5% of your base salary.

Role Responsibilities:
- Market Research & Pricing: Conduct competitive research, analyze land values, and refine pricing models.
- Data Management & Lead Optimization: Pull, clean, and segment marketing data for targeted campaigns.
- Marketing Performance Analysis: Track and optimize cold calling, texting, and direct mail strategies to improve conversion rates.