Marketing Virtual Specialist – Full-Time (Remote)

Marketing Virtual Specialist – Full-Time (Remote, APAC Time Zone Preferred)

• Location: Remote (APAC Time Zone Preferred)
• Hours: Full-Time
• Company: My Home Design

Are you a marketing powerhouse with the ability to manage and execute everything related to marketing? Do you thrive in a fast-paced environment, juggling multiple projects while delivering outstanding results? My Home Design is looking for a highly skilled, proactive, and self-sufficient Marketing Virtual Specialist to take full ownership of our marketing efforts and help grow our brand.

About the Role

We need a versatile marketing expert who can strategise, create, implement, and manage all aspects of our marketing. You will be fully responsible for driving brand awareness, increasing engagement, and boosting sales, both online and offline.

Responsibilities

Marketing Strategy & Planning
• Develop and execute a comprehensive marketing plan for My Home Design.
• Identify trends and opportunities to enhance brand visibility and sales.
• Continuously optimise strategies based on performance analytics.
• Implement new strategies to drive showroom traffic and increase sales.

Social Media & Content Creation
• Manage all social media platforms (Instagram, Facebook, Pinterest, TikTok, LinkedIn).
• Create engaging content, including captions, graphics, videos, and reels.
• Develop and implement a content calendar using PlannThat to keep engagement high.
• Respond to comments, messages, and inquiries in a professional and brand-aligned manner.

Website & SEO
• Optimise product listings, descriptions, and images for SEO.
• Maintain and update the website for the best user experience.
• Implement strategies to increase organic traffic and conversions.


Email Marketing & Lead Generation
• Design and execute email marketing campaigns (newsletters, promotions, follow-ups).
• Manage CRM, segment audiences, and personalise outreach.
• Implement lead generation strategies and nurture potential customers.

Advertising & Paid Campaigns
• Set up and manage Facebook Ads, Google Ads, and Pinterest Ads.
• Track campaign performance, adjust budgets, and optimise for ROI.
• Test and refine creative assets for better engagement.

Showroom Marketing & Printed Materials
• Create digital and physical marketing materials for the showroom (brochures, flyers, price lists, branding elements).
• Develop in-store promotions and strategies to attract more showroom visitors.
• Design merchandise and branding materials (bags, T-shirts, packaging, etc.).
• Implement marketing campaigns to increase showroom traffic.

Branding & Partnerships
• Maintain a consistent brand voice across all channels.
• Identify and engage influencers and brand partners for collaborations.
• Manage PR opportunities and build relationships with industry professionals.

Analytics & Performance Tracking
• Monitor KPIs, analyse performance data, and generate weekly/monthly reports.
• Adjust strategies based on insights and key metrics.

Tools You’ll Use
• Google Workspace (Docs, Sheets, Drive, Gmail)
• Canva (for social media graphics, showroom marketing materials, and content creation)
• PlannThat (for social media scheduling and content planning)
• Video Creation Tools (Reels, short-form video editing software)
• Adobe Photoshop or other graphic design software (a plus)

What We’re Looking For
• Full-stack marketing expert who can work independently and execute every aspect of marketing.
• Proven experience in digital marketing, social media, SEO, email marketing, and paid ads.
• Highly organised with the ability to manage multiple projects.
• Creative mindset with a strong eye for design and branding.
• Excellent English communication skills (written and verbal).
• Tech-savvy – comfortable using marketing tools, CRMs, and analytics platforms.
• Results-driven – must be able to show previous marketing success.
• Self-motivated – capable of working autonomously with little supervision.

Why Join Us?
• Work with a fast-growing, premium furniture brand with a strong vision.
• Full ownership of marketing – your ideas and execution will shape our growth.
• Opportunity for long-term collaboration and career growth.

How to Apply
If you are a high-performing marketing expert who thrives in a dynamic environment and can handle everything, we want to hear from you.

To apply, please follow the application process through the job platform where this role is listed.

Optional: Include a 1-2 minute video explaining why you would be a great fit for this role.