Job Posting: Part-Time SEO Specialist – Roofing and Local SEO Focus

Embick Roofing is a high-end roofing contractor expanding aggressively into South Palm Beach County and North Broward. We focus on premium service and lead generation through Google and Meta Ads, but we want to build a stronger organic presence with SEO-driven landing pages, local rankings, and lead generation from organic search.

We are looking for a results-driven SEO specialist who understands local SEO, on-page optimization, and conversion-focused landing pages to help us maintain a dominant online presence.

Who We’re Looking For
• Local SEO expertise with experience optimizing for Google My Business, local rankings, and service-area businesses.
• On-page SEO and landing page optimization skills, including keyword research, site structure improvements, and conversion rate optimization.
• Technical SEO and site health experience, including the ability to audit and improve site performance, page speed, and indexing.
• SEO performance tracking using Google Search Console, Google Analytics 4, and rank tracking tools.
• Knowledge of roofing, home services, or local lead generation SEO is a plus.

Responsibilities
• Optimize landing pages for higher rankings and conversion rates, including meta tags, headings, keyword placement, and internal linking.
• Conduct local SEO optimizations for Google My Business to improve local rankings and visibility.
• Fix technical SEO issues such as site speed, broken links, mobile usability, and crawl errors.
• Monitor rankings and performance, tracking keyword movement, organic traffic, and competitor SEO strategies.
• Recommend and implement content optimizations by updating pages to stay competitive in rankings.
• Collaborate with the PPC team to ensure landing pages align with paid ad traffic for improved conversions.

Key Performance Indicators (KPIs)
• Improved local rankings, getting our roofing pages into the top three map pack for targeted service areas.
• Better organic click-through rates and lead volume from organic traffic.
• Lower cost per lead from organic sources, reducing reliance on paid ads over time.
• Technical SEO fixes and improvements, including faster site speed and better indexation.
• Stronger Google My Business presence and local authority through optimized profiles and higher engagement.

Preferred Qualifications
• Two or more years of experience in SEO, preferably in local or home services SEO.
• Proven track record of improving rankings and lead generation for local businesses.
• Experience with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or similar tools.
• Basic knowledge of WordPress, Webflow, or landing page builders.
• Experience with roofing or home services is a plus.

Compensation and Hours
• $5 to $12 per hour depending on experience and proven results.
• 10 to 15 hours per week, flexible with potential for performance-based growth.
• Potential to increase hours and pay based on performance.

How to Apply
1. Submit your resume and portfolio or case studies demonstrating past SEO successes.
2. Provide before-and-after ranking results for previous local SEO clients.
3. Answer these questions:
• What is your process for ranking a service-based business locally?
• How would you optimize a landing page for both SEO and conversions?
• What technical SEO improvements would you check first on a roofing website?

Apply now. We are hiring immediately.