Social Media and PPC Ads Specialist

Disruptive Digital Marketing is looking for an Ads Specialist who is passionate about media and digitally-minded. You can place media buys across all digital and social platforms and manage digital ad operations. You have experience with Google Analytics, SEM, and paid social. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced environment managing diverse projects and are eager to learn and grow in your craft. As our agency grows, your role and compensation will too.

The Basics
2-3 years of media experience
Experience with PPC, analytics, and paid social media marketing
Strong organizational skills
High attention to detail are essential
Excellent communication skills.
Positive and upbeat personality with a strong willingness to learn

Media Planning
• Collaborate with strategists and account teams to develop media plans that align with client objectives, target audiences, and budgets.
• Research and analyze audience behavior, market trends, and competitive activity to inforUpgrade to see actual infodia placement strategies.
• Evaluate media channels and platforms, recommending the best mix to achieve campaign goals.
• Maintain data sources and establish naming conventions to ensure databases are accurate and reflective of how data will be reported
• Work with the creative and operations teams to ensure ads are built to standards

Campaign Execution and Management
• Implement digital media campaigns across paid social media channels such as Meta, Google, TikTok, and Snapchat
• Place and actively manage search engine marketing campaigns on Google
• Work with the social media team to apply organic social learnings to paid social campaigns
• Provide keyword research for SEM and SEO
• Monitor campaign performance, optimizing placements and spending based on real-time data and insights.
• Manage budgets, ensuring that all media expenditures stay within approved limits and deliver a strong return on investment.
• Coordinate with internal teams to ensure timely delivery of creative assets and accurate execution of media buys.

Analytics & Reporting
• Track and analyze campaign metrics, providing actionable insights to improve performance.
• Create detailed post-campaign reports that highlight successes, learnings, and recommendations for future efforts.
• Use analytics tools to measure the effectiveness of campaigns and inform future media strategies.
Trend Awareness & Innovation
• Stay informed about emerging media trends, platforms, and technologies to keep campaigns fresh and relevant.
• Proactively identify new opportunities to reach target audiences and improve campaign efficiency.

Soft Skills Required
• Analytical Thinking: Strong ability to interpret data and translate it into actionable media strategies.
• Detail-Oriented: Highly organized, ensuring that budgets, schedules, and campaign details are executed flawlessly.
• Communication: Clear and effective in presenting media plans, insights, and results to clients and internal teams.
• Adaptability: Thrives in fast-paced environments, adjusting strategies and plans as needed to optimize outcomes.
• Problem-Solving: Resourceful in addressing challenges, whether optimizing underperforming campaigns or finding creative solutions for tight budgets.