Email Marketing Specialist

Job Title: Email Marketing SpecialistLocation: Remote (Flexible, aligned with Caribbean & Dubai operations)Reporting To: Founders/Co-Founders

About Us

BoatTripsClub.com is a rapidly growing platform that connects customers with premium boat rental experiences in the Caribbean and Dubai. We partner with boat owners, sales agents, and tour providers to offer seamless and unforgettable experiences. As we expand, we are looking for a highly skilled Email Marketing Specialist to optimize and scale our email marketing campaigns, drive customer engagement, and boost revenue.

Role Summary

We are seeking a data-driven and creative Email Marketing Specialist to design, implement, and manage effective email campaigns that drive customer conversions, nurture leads, and enhance retention. The ideal candidate has expertise in email automation, segmentation, A/B testing, and performance analytics.

Key Responsibilities

1. Email Marketing Strategy & Execution

Develop and execute an email marketing strategy to attract, convert, and retain customers.

Create and automate email workflows for lead nurturing, onboarding, re-engagement, and promotions.

Design personalized and segmented email campaigns that enhance customer experience.

2. Content Creation & Optimization

Craft compelling and engaging email copy that aligns with the brand voice.

Collaborate with the design team to create visually appealing email templates.

Optimize subject lines, CTAs, and email layouts to maximize open and click-through rates.

3. List Segmentation & CRM Management

Manage and segment the email database to ensure relevant targeting.

Implement lead-scoring mechanisms to improve email relevance and engagement.

Maintain list hygiene by removing inactive users and optimizing deliverability.

4. Performance Analytics & A/B Testing

Monitor and analyze email campaign performance metrics (open rates, CTR, conversion rates).

Conduct A/B testing on subject lines, email copy, designs, and send times.

Provide data-driven insights and recommendations for continuous improvement.

5. Compliance & Deliverability

Ensure all email campaigns comply with GDPR, CAN-SPAM, and other regulations.

Monitor email deliverability and reduce bounce rates and spam complaints.

Required Skills & Qualifications

Proven experience as an Email Marketing Specialist or in a similar role.

Expertise in email automation platforms such as Klaviyo, ActiveCampaign, Mailchimp, or HubSpot.

Strong knowledge of segmentation, A/B testing, and email performance metrics.

Experience in copywriting and content creation for email campaigns.

Understanding of customer journey mapping and lead nurturing strategies.

Familiarity with CRM tools and database management.

Basic knowledge of HTML/CSS for email formatting is a plus.

Tools & Platforms to Implement


Email Marketing: Klaviyo, ActiveCampaign, Mailchimp, HubSpot

CRM & Segmentation: Salesforce, Zoho CRM, HubSpot CRM

Analytics & A/B Testing: Google Analytics, Litmus, Optimizely

Automation & Workflows: Zapier, Customer.io, Drip

What We Offer

Competitive salary based on experience.

Flexible remote work environment.

A key role in shaping and optimizing our marketing strategies.

Collaboration with a dynamic and passionate team.

Potential for performance-based bonuses.

How to Apply

Send your resume, portfolio, and a brief cover letter to Careers@boattripsclub.com with the subject line:"Email Marketing Specialist Application - [Your Name]"In your cover letter, share an example of a successful email campaign you designed and its impact.

Join us in driving high-impact email marketing campaigns for BoatTripsClub.com!