Social Media Manager

Job Title: Social Media Manager
Location: Remote (Flexible, aligned with Caribbean & Dubai operations)
Reporting To: Founders/Co-Founders

About Us

Upgrade to see actual info is a rapidly growing platform transforming the boat rental industry in the Caribbean and Dubai. We connect customers with boat owners, sales agents, and tour providers, delivering seamless and unforgettable experiences. As we expand, we seek a highly skilled Social Media Manager to elevate our online presence through influencer marketing, short-form content editing, and long-form content creation.

Role Summary

We are looking for a creative and results-driven Social Media Manager to lead our social media strategy across multiple platforms. The ideal candidate will be experienced in influencer marketing, content creation (short-form & long-form), and platform management to drive brand awareness, engagement, and lead generation.

Key Responsibilities

1. Social Media Strategy & Execution

Develop and execute a data-driven social media strategy across Instagram, TikTok, YouTube, Facebook, Twitter, and LinkedIn.

Plan and schedule high-performing content that aligns with company goals.

Monitor trends and optimize content strategies to increase reach and engagement.

2. Influencer Marketing & Partnerships

Identify and collaborate with influencers, brand ambassadors, and content creators to promote Upgrade to see actual info.

Develop influencer outreach campaigns, manage partnerships, and track performance.

Negotiate contracts and ensure partnerships align with brand messaging.

3. Content Creation & Editing

Short-Form Content: Create and edit high-quality TikTok, Instagram Reels, and YouTube Shorts that drive engagement.

Long-Form Content: Oversee the creation of YouTube videos, blog content, and in-depth social media posts.

Write compelling captions, CTAs, and descriptions that convert.

4. Social Media Management & Growth

Engage with followers, respond to comments/messages, and foster a strong online community.

Track analytics and KPIs to optimize campaigns and content performance.

Conduct A/B testing on content and ads to improve engagement and conversions.

5. Paid & Organic Growth Strategies

Oversee organic content strategies while integrating paid social media campaigns when necessary.

Work with the paid ads team to align campaigns and boost content where needed.

Required Skills & Qualifications

Proven experience as a Social Media Manager, preferably in tourism, travel, or lifestyle brands.

Expertise in influencer marketing, outreach, and collaboration.

Strong skills in short-form content editing (TikTok, Reels, Shorts) and long-form content production.

Knowledge of all major social media platforms and best practices.

Experience with analytics tools (Meta Business Suite, Google Analytics, Sprout Social, etc.).

Excellent writing, communication, and storytelling abilities.

Familiarity with graphic design tools (Canva, Adobe Suite) is a plus.

Ability to work independently and manage multiple campaigns simultaneously.

Tools & Platforms to Implement

Content Editing: CapCut, Adobe Premiere Pro, Final Cut Pro

Scheduling & Analytics: Hootsuite, Buffer, Later, Meta Business Suite

Influencer Outreach: AspireIQ, Upfluence, or manual outreach

Design Tools: Canva, Photoshop, Adobe Illustrator

Community Engagement: Instagram, TikTok, Twitter, Facebook, LinkedIn

What We Offer

Competitive salary based on experience.

Flexible remote work environment.

A critical role in shaping and scaling our brand.

Opportunities for creative freedom and experimentation.

Potential for performance-based bonuses.

How to Apply

Send your resume, portfolio, and a brief cover letter to Upgrade to see actual info with the subject line:"Social Media Manager Application - [Your Name]"In your cover letter, share an example of a successful influencer campaign or social media strategy you’ve executed.

Join us in building a powerful digital presence for Upgrade to see actual info!