Facebook Ads Expert & Lead Generation Specialist for Insurance Industry

About the Role

We are looking for a highly skilled Facebook Ads Expert & Lead Generation Specialist who understands high-ticket sales and insurance lead generation. Your job is to help build a step-by-step training module on running Facebook Ads for life insurance leads while also helping us optimize our own ad campaigns.

If you have experience creating and managing Facebook Ads for lead generation, building landing pages, and understanding conversion strategies, this is the perfect job for you.

???? Key Responsibilities

? Create a Facebook Ads Training Module

• Research and compile best practices for running insurance ads in 2025
• Develop a step-by-step guide on creating high-converting insurance lead ads
• Record screen-share walkthroughs of the entire ad setup process
• Create a cheat sheet PDF with targeting settings, best ad copy templates, and budget strategies
• Work with the team to refine and finalize training materials

? Manage & Optimize Facebook Ad Campaigns (Optional but Preferred)

• Set up and manage Facebook lead generation campaigns for life insurance leads
• Optimize ad targeting, audience segmentation, and ad performance
• Run A/B testing on ad creatives, copy, and targeting to improve ROI
• Provide weekly reports on ad performance and recommendations

? Landing Page & CRM Integration (Bonus Skillset, Not Required)

• Create and test high-converting landing pages
• Set up automations & lead capture forms connected to CRM
• Help refine the lead qualification process

???? Ideal Candidate

? Proven Experience in Facebook Ads & Lead Generation (preferably in high-ticket industries like insurance, real estate, or finance)
? Understands Facebook’s Ad Policies & how to keep ad accounts compliant
? Strong Copywriting Skills – Knows how to write ad copy that converts
? Tech-Savvy – Can navigate Facebook Business Manager, lead forms, CRM tools (GoHighLevel preferred), and landing page builders
? Organized & Detail-Oriented – Can create structured training content in an easy-to-follow format
? Great Communicator – Able to explain complex concepts simply & provide updates on progress

???? Preferred Tools & Software Experience

• Facebook Business Manager & Ads Manager
• Landing Page Builders (ClickFunnels, GoHighLevel, etc.)
• CRM Tools (GoHighLevel, HubSpot, or similar)
• Screen Recording Software (Loom, Camtasia, OBS, or similar)
• Google Docs & Slides for training materials


???? How to Apply

1?? Send an email to [Your Email] with the subject line: ???Facebook Ads VA – [Your Name]”
2?? Include:
? A short video introducing yourself & explaining your experience with Facebook Ads
? Your resume or portfolio of past ad campaigns
? Examples of insurance, finance, or high-ticket lead generation ads you’ve worked on
? A short answer: What’s your #1 strategy for getting high-quality insurance leads on Facebook?

This is a high-impact role with the opportunity to help build a game-changing course while running real-world ad campaigns. If you’re an experienced Facebook Ads specialist who understands lead generation and wants a long-term role, apply now! ????