Email Marketer

Our email marketer uses email to promote a business's products or services, build customer loyalty, and generate sales. They create email content, manage email lists, and analyze campaign performance.
Responsibilities
Building and maintaining email lists
Creating and sending engaging emails
Planning and implementing email campaigns
Analyzing campaign performance
Identifying and nurturing leads
Promoting the brand
Driving customer engagement and sales
Skills and knowledge

Email content creation and copywriting
Creative design skills
HTML/CSS for email design

Email marketing software

Email deliverability
Audience segmentation and personalization
Marketing automation
Data analysis and reporting
Content marketing
General marketing strategy
Campaign strategy

Email marketers should be familiar with email strategy tactics like: Segmentation, A/B testing, Automation, and Analysis.

Email marketing is a key part of most digital marketing strategies. It's effective and has a high return on investment (ROI).