SEO Specialist / Web Designer

Location: Remote (South Florida Preferred)
Company: Sealing Pros
Job Type: Full-Time / Contract

About Sealing Pros:
Sealing Pros is South Florida’s premier paver sealing and restoration company, dedicated to ranking #1 on Google for high-intent searches in our market. We are looking for an SEO specialist & web designer who can maximize organic traffic and conversion rates by implementing AI-powered SEO, technical SEO improvements, and conversion-focused page optimizations using the Duda platform.

If you are obsessed with AI-driven SEO, technical optimizations, and creating landing pages that convert traffic into leads, this role is for you.

Key Responsibilities:
AI SEO & Local SEO Optimization
Use AI-powered SEO tools (e.g., Otto SEO, ChatGPT, Perplexity AI) for:
Automated keyword research & topical map creation.
AI-driven content recommendations & local search strategies.
Automated competitor audits & real-time SEO adjustments.
Optimize Google Business Profile (GBP) for maximum visibility in Google’s Local Pack.
Implement AI-assisted content clustering & page optimization for increased topical authority.
Generate high-converting city pages & neighborhood landing pages for local rankings.

Technical SEO & Website Optimization (Duda Platform):
Optimize website structure using SEO-friendly silos to boost search rankings.
Improve Core Web Vitals (page speed, interactivity, stability) for better user experience.
Implement schema markup & structured data to improve search visibility.
Conduct regular site audits & fix technical SEO issues (crawling, indexing, duplicate content, etc.).
Implement URL structure best practices, breadcrumb navigation, and metadata optimizations.

Conversion-Focused Web Design & Landing Page Optimization:
Redesign service pages & landing pages using Duda to maximize conversions.
Implement high-converting CTAs, interactive booking features, and trust-building elements.
Develop A/B testing strategies to continuously optimize page performance.
Optimize city-specific pages, local blogs, and case study pages for both SEO & lead generation.
Utilize heatmaps & user behavior tracking (e.g., Hotjar) to identify & eliminate drop-off points.

Off-Page SEO & Link Building:
Implement AI-driven backlink strategies to secure high-authority links.
Build Web 2.0 properties (Quora, Patch, Medium) to create SEO-boosting content hubs.
Develop a consistent citation & NAP listing strategy for local SEO dominance.
Create press releases with embedded Google Business Profile (GBP) links for local authority.
Develop social media signals & engagement strategies for additional SEO boosts.

SEO KPIs (Key Performance Indicators):
Success in this role will be measured by:
Google Rankings – Achieving top 3 rankings for key paver sealing terms in target cities.
Organic Traffic Growth – Increasing website organic traffic by 30%+ per quarter.
Local Search Visibility – Increasing Google Business Profile (GBP) impressions & conversions.
Conversion Rate – Increasing landing page conversion rates by 20%+.
Page Load Speed – Ensuring pages load in under 2.5 seconds.
Bounce Rate & Session Duration – Reducing bounce rates below 40% while increasing session duration by 20%.
Backlink Growth – Securing 10+ high-quality backlinks per month.

Required Skills & Experience:
Proven track record of ranking local businesses #1 on Google (case studies required).
Deep expertise in Local SEO, GBP Optimization, and citation management.
Strong knowledge of Duda platform and ability to redesign pages for SEO + conversions.
Experience with AI-powered SEO tools (Otto SEO, Perplexity AI, ChatGPT, etc.).
Knowledge of technical SEO, schema markup, and Core Web Vitals optimizations.
Ability to implement structured silos & URL hierarchy best practices.
Mastery of Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Strong CRO (conversion rate optimization) skills for maximizing lead generation.
Basic knowledge of HTML, CSS, and JavaScript for SEO-related modifications.

Preferred Qualifications:
Experience in home services or contracting industries.
Knowledge of GoHighLevel, ServiceTitan, or other CRM integrations.
Ability to create basic graphic designs using Canva, Photoshop, or Figma.
Experience in YouTube SEO & video content optimization.

Compensation & Benefits:
Competitive salary or performance-based pay (negotiable based on experience).
Bonuses for achieving SEO & lead generation milestones.
Remote work flexibility (South Florida preferred).
Opportunity to lead SEO for a fast-growing home service brand.