Graphic Design and Content Editing

The Foundation Raw is a premium raw dog food company dedicated to providing the highest quality nutrition for our customer’s canine companions. Established just one year ago, we quickly carved out a niche in the pet food industry by prioritizing fresh, wholesome ingredients sourced from trusted US suppliers. Our mission is to elevate the health and vitality of dogs through a raw diet that mirrors their natural, ancestral eating habits.
At The Foundation Raw, we believe that every dog deserves the best. Our meticulously crafted recipes are designed to deliver balanced nutrition, supporting optimal digestion, a shiny coat, and overall well-being. We use only human-grade meats and supplements, ensuring our products meet the same rigorous standards that pet owners expect for themselves.
As we embark on an exciting rebranding journey, our goal is to enhance our presence within the premium pet food category and connect our dog owners who share our passion for health and quality. With a fresh look and expanded offerings, we aim to grow our community of devoted pet parents and their furry friends.
Join us as we continue to champion the raw dog food movement, empowering dog owners to make informed choices about their pet’s nutrition. At The Foundation Raw, we’re not just feeding dogs; we’re nurturing a happier, healthier life for them- one bowl at a time. Together, let’s redefine what it means to nourish our beloved companions.

We are just getting started and our eager to build out our team!

Role: Graphic Design and Content Editing
• Developing and editing visual concepts, graphics, videos, and layouts for digital assets including website graphics, social posts, emails, and digital ads.
• Develop e-content needs across Amazon and DTC, optimizing content for best-in-class performance - including enhanced branded content / A+ Pages on Amazon as well as optimize our online Amazon Store
• Presenting design concepts and ideas to internal teams and 3rd party relationships and incorporating feedback into final designs.
• Ensuring all designs meet the brand’s standard and align with project briefs and brand guidelines.
• Staying up-to-date with the latest design trends and strategies, integrating new resources/techniques where needed.
• Work closely with the internal team and 3rd party relationships on the development and execution of paid media content that align with the brand and objectives.
• Ensure consistency in creatives across Paid Search, Paid Social, Affiliates, and Display, by working closely with the internal teams and adhering to the planned marketing calendar.
• Coordinate with the internal teams to align campaign creatives with the overall marketing strategy.
• Support for other digital activations (sampling, paid giveaways, boosting) to help with customer acquisition.
• Develop and execute creatives for emails, newsletters, and SMS campaigns using Shopify and other CRM platforms.
• Plan, execute, and manage Social Media Ad creatives on platforms such as Instagram, Facebook, and TikTok.
• Create compelling ad creatives to resonate with the target audiences.
• Monitor creative for ad performance, conduct A/B testing, and optimize images/video to drive desired outcomes.
• Collaborate with the internal teams and 3rd party relationships to ensure ad content aligns with the brand messaging and objectives.
• Coordinate website updates with the internal teams.
• Brainstorm and develop innovative ad creative concepts, including messaging and design variants, to enhance campaign effectiveness.
• Provide feedback and suggestions to the internal team and 3rd party relationships to improve the visual and textual elements of ads.

Requirements
• Proven experience as a graphic designer (3+ years)
• Proficiency in design and motion graphics software: Adobe Creative Suite (Photoshop, Illustrator, Canva, etc.) Must be advanced in layering techniques for content creation.
• Proficient in video editing for social platforms such as You Tube, Tik Tok, and IG.
• Strong understanding of typography, color theory, and layout principles.
• You can use raw footage to produce and edit engaging photos, videos, and reels.
• You’ve helped develop and implement playbooks, including social channels, email campaigns, and blogs.
• Strong writing and communication skills, both written and verbal.
• Open to new projects, can juggle multiple tasks, and are comfortable presenting on camera.
• Self-driven, can work independently, and take ownership of projects.
• Knowledge and interest in the pet industry, a plus.