Amazon PPC Manager - ScaleInsights Specialist

We are seeking a highly skilled Amazon PPC Manager with expertise in ScaleInsights to join our team. The ideal candidate will have a deep understanding of Amazon Advertising, data-driven decision-making, and automation strategies to optimize and scale PPC campaigns efficiently. If you are analytical, proactive, and passionate about eCommerce growth, we’d love to hear from you!
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Key Responsibilities:
• PPC Campaign Management: Create, optimize, and scale Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• ScaleInsights Automation: Utilize ScaleInsights to implement rule-based automation, AI-driven bidding strategies, and campaign optimizations.
• Keyword Research & Optimization: Conduct thorough keyword research, optimize bids, and manage search term harvesting for improved campaign performance.
• Performance Tracking & Analysis: Monitor KPIs such as ACOS, ROAS, TACOS, CTR, and conversion rates to ensure profitability and efficiency.
• Budget & Bid Strategy: Manage budgets and adjust bids to maximize profitability while maintaining competitive positioning.
• Competitor & Market Analysis: Analyze competitor trends and industry shifts to refine PPC strategies.
• A/B Testing: Execute A/B tests on ad creatives, bidding strategies, and targeting methods to optimize conversions.
• Data-Driven Decision Making: Utilize analytics and reporting tools to assess campaign effectiveness and implement improvements.
• Collaboration: Work closely with the product, content, and SEO teams to enhance ad performance and overall brand visibility.
• Maintain Inventory Stock: Ensure sufficient stock levels are maintained to prevent ad inefficiencies due to inventory shortages.
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Qualifications & Requirements:
• Experience: 3+ years of experience in Amazon PPC management.
• ScaleInsights Expertise: Proven hands-on experience with ScaleInsights automation and AI-based optimization.
• Amazon Advertising Knowledge: Strong understanding of Amazon’s advertising ecosystem, including campaign structures, bidding strategies, and automation tools.
• Analytical Skills: Ability to interpret data, generate insights, and make strategic recommendations.
• Technical Skills: Proficiency in bulk file uploads, bid adjustments, and rule-based automation for campaign scaling.
• Problem-Solving Abilities: Ability to troubleshoot performance drops and implement corrective strategies.
• Communication Skills: Strong verbal and written communication skills to collaborate with cross-functional teams.
• Certifications (Preferred): Amazon Advertising Certification, ScaleInsights Training, or other relevant credentials.

HOW TO APPLY:
Must fill out google form in order to be considered for the position: https://forms.gle/tihH4bnnwQDRH5B6A