Shopify Marketing Strategist & E-commerce Growth Specialist (Remote)

Here's an expanded, marketing-focused version of the job description:
Job Title: Shopify Marketing Strategist & E-commerce Growth Specialist (Remote)
About the Role:
We're seeking a data-driven marketing expert who can turn our Shopify store into a high-converting sales machine. The ideal candidate lives and breathes e-commerce marketing, understands customer psychology, and knows how to leverage Shopify's ecosystem to drive significant revenue growth. You'll be responsible for implementing multi-channel marketing strategies while optimizing our Shopify infrastructure for maximum performance.
Key Responsibilities:
Marketing Strategy & Implementation:

Develop and execute comprehensive marketing strategies across multiple channels
Create and optimize email marketing flows and campaigns
Design and implement retargeting strategies
Manage social media advertising campaigns
Optimize product pages for conversion
Create compelling promotional offers and campaigns
Implement upsell and cross-sell strategies
Develop customer retention programs

Technical Shopify Management:

Configure and optimize Shopify apps like bundles, ReConvert, and heat mapping tools
Implement tracking pixels and ensure proper data collection
Set up and manage automation workflows
Conduct regular site speed optimization
Implement and test new apps and integrations

Analytics & Optimization:

Monitor and analyze key marketing metrics
Perform regular conversion rate optimization
Conduct A/B testing on landing pages and email campaigns
Track and optimize customer acquisition costs
Analyze customer journey and optimize touchpoints
Generate regular performance reports with actionable insights

Required Skills & Experience:

2+ years experience in e-commerce marketing
Proven track record of growing online stores
Deep understanding of marketing analytics
Expert knowledge of Shopify and its ecosystem
Experience with email marketing platforms
Proficiency in social media advertising
Understanding of SEO principles
Strong analytical and problem-solving skills
Excellent written and verbal communication
Self-motivated with ability to work independently

Tools & Platforms Expertise:

Shopify and Shopify Plus

Facebook Ads Manager
Google Analytics
Google Tag Manager

Email marketing platforms
Heat mapping tools
Popular Shopify apps
Social media advertising platforms

Details:

Full-time remote position
Compensation: $10-15 USD per hour
Flexible schedule with core overlap hours
Opportunities for performance-based bonuses