URGENT HIRING - Email Marketing, Automation & Web Systems Specialist

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About Us:
Redfern Media & Fractional CMO is a leading direct-response digital marketing agency based in Dallas, Texas. With over 12 years of experience, we've helped businesses scale through strategic marketing, automation, and high-converting campaigns. We’ve worked with top-tier names like Daymond John (Shark Tank), Dr. Benjamin Hardy, and other industry leaders, delivering results-driven solutions in email marketing, automation, and CRM management.

At Redfern Media, we foster a great culture where employees love working with us. Our team thrives in an environment of collaboration, innovation, and excellence, making every day an opportunity to grow. If you’re passionate about marketing automation, web infrastructure, and optimizing digital systems, we’d love to have you on board!


Job Summary:
We are seeking an Email Marketing, Automation & Web Systems Specialist to manage and optimize email marketing campaigns, CRM automation, and backend web systems. This role involves working with Keap, GoHighLevel (GHL), Zapier, ActiveCampaign, Smartlead, and handling technical backend tasks such as DNS management, hosting, and automation troubleshooting.

The ideal candidate is highly technical, detail-oriented, and experienced in digital marketing systems. This position requires expertise in email automation, CRM integrations, domain management, hosting setups, and troubleshooting backend web issues.

Key Responsibilities:
1. Email Marketing & Automation Management
Plan, build, and execute email marketing campaigns for lead nurturing and engagement.
Set up and maintain 52-week email sequences and newsletters.
Monitor email deliverability, spam issues, and domain authentication (SPF, DKIM, DMARC).
Clean and optimize email lists, ensuring high engagement and open rates.
Generate monthly reports on email performance, including deliverability insights.
Audit and optimize email marketing workflows, opt-ins, and CRM tagging systems.

2. Marketing Automation & CRM Management
Build and optimize email automation sequences in Keap, GHL (GoHighLevel), and ActiveCampaign.
Develop and maintain sales pipelines and lead nurturing workflows.
Automate lead processing, CRM segmentation, and data management.
Manage and troubleshoot Zapier workflows, webhooks, and API integrations.
Ensure seamless CRM data flow, fixing syncing issues, opt-in errors, and automation bugs.
Audit and maintain backend marketing automations for lead capture pages and email funnels.

3. System Auditing & Optimization
Audit marketing automations, CRM integrations, and workflows to identify inefficiencies.
Conduct email deliverability audits and optimize DNS settings (SPF, DKIM, DMARC).
Audit and optimize lead reporting, tracking, and automation efficiency.
Identify errors in automation workflows, contact tagging, and CRM segmentation.
Troubleshoot duplicate email issues, failed form submissions, and automation triggers.
Ensure spam prevention measures are in place and improve email inbox placement.

4. Backend Web Development & Infrastructure Management
Manage domain registrations, renewals, and DNS configurations.
Oversee website hosting setups, transfers, and server configurations.
Troubleshoot hosting-related issues, SSL certificate errors, and website downtimes.
Set up subdomains, redirects, and security configurations.
Manage integrations between web platforms, CRM systems, and automation tools.
Optimize website speed, caching, and performance for better user experience.
Conduct regular website and infrastructure audits to ensure seamless functionality.

5. Technical Support & Troubleshooting
Fix automation failures, CRM errors, and integration issues.
Investigate payment processing failures, form submission errors, and API bugs.
Troubleshoot email authentication errors, domain hosting problems, and system connectivity issues.
Manage Funnelytics tracking setup, automation scripts, and CRM workflows.
Work with GHL, Keap, and external support teams for critical system-related issues.

Qualifications & Requirements:
3 to 5 years of experience in email marketing, automation, CRM management, or backend web development.
Expertise in Keap, GoHighLevel (GHL), Zapier, ActiveCampaign, Smartlead.
Experience with domain management, DNS configurations, and website hosting.
Strong knowledge of email authentication (SPF, DKIM, DMARC) and deliverability best practices.
Ability to audit, troubleshoot, and optimize marketing automation and CRM integrations.
Skilled in list cleaning, opt-in funnel optimization, and spam prevention.
Familiarity with APIs, webhooks, and automation workflows.
Strong problem-solving, analytical, and troubleshooting skills.

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Joseph
Chief Of Staff - Educate Wealth LLC (Redfern Media, Fractional CMO, Draye Redfern)
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