Content Strategist for Carpentry & Construction Social Media

About Us
Elevate Carpentry & Construction Pty Ltd is a Sydney-based structural framing company specializing in timber and steel construction for residential and commercial projects. We are looking for a Content Strategist to develop, plan, and organize engaging social media content that showcases our expertise and attracts builders and developers.

Role Overview
We need a creative and strategic thinker to help us develop high-quality social media content for platforms like Facebook, Instagram, and LinkedIn. Your main responsibilities will be to research industry topics, write scripts, and structure content that can be filmed in the office and repurposed into engaging posts, videos, and carousels. You’ll collaborate with our video editor to ensure all content is optimized for engagement and lead generation.

Key Responsibilities
Develop a content calendar with post ideas aligned with industry trends.
Research and suggest engaging topics for social media posts and short-form videos.
Write scripts for short, engaging videos (1-3 mins) covering carpentry expertise, project breakdowns, and industry insights.
Repurpose past job photos into professional and informative carousels and social media posts.
Collaborate with the video editor to ensure the content is engaging and well-structured.
Write captions, post descriptions, and hashtags optimized for Facebook, Instagram, and LinkedIn.
Track post performance and provide suggestions for improvement.
What We’re Looking For
Experience in social media content strategy, copywriting, or digital marketing.
Knowledge of Facebook & Instagram algorithms and engagement strategies.
Ability to write in a clear, engaging, and professional tone.
Creativity in making technical carpentry and construction topics easy to understand.
Strong research skills to create industry-relevant, educational content.
Experience working with video editors and repurposing content for different formats.
Basic knowledge of Canva, ChatGPT, or social media scheduling tools is a plus.
Preferred Qualifications
Experience in construction marketing or working with trade businesses.
Understanding of lead generation and sales psychology.
Ability to optimize content for builders, developers, and project managers.
Compensation
Hourly rate or fixed project-based payment depending on experience.
Flexible hours, but must be available for weekly check-ins.