“Rock Star” Digital Marketing Virtual Assistant for SaaS Company in the Hospitality Industry

Rock Star Marketing Assistant for SaaS Company In the Hospitality Industry

About MyVirtualDesk

My Virtual Desk provides reliable, skilled offshore virtual assistant staffing tailored to streamline business operations, boost productivity, and reduce costs. Specializing in Administrative, Marketing, Sales, Recruitment, Bookkeeping, and Customer Service support, we connect our clients with dedicated virtual assistants who are ready to make an impact.

Our client in the search is DYNE Technologies.

About DYNE Technologies

Dyne is a B2B SaaS company specializing in AI-driven predictive analytics for the hospitality industry, including restaurants, bars, and retail businesses. Our platform empowers hospitality brands by automating and optimizing marketing acquisition channels such as Meta Ads and Instagram, enabling them to attract and retain customers more efficiently.
What sets Dyne apart is our AI-powered precision, as our proprietary predictive models analyze customer behavior and market trends to maximize ad performance. We automate marketing optimization by streamlining and enhancing digital acquisition campaigns, reducing manual effort while improving return on investment. Unlike generic marketing solutions, Dyne is purpose-built for restaurants, bars, and retail, ensuring tailored insights and strategies that align with the industry's unique needs. Additionally, our platform seamlessly integrates with major advertising platforms, making it easy for businesses to leverage AI-driven growth without overhauling their existing systems.

Marketing/SDR Assistant Key Responsibilities

Inbound Marketing & Lead Generation
• Assist in managing and optimizing paid advertising campaigns on Meta Ads and other digital platforms.
• Support website optimization efforts, including A/B testing, lead magnet creation, and SEO performance monitoring.
• Oversee email nurture flows and automation to engage inbound leads effectively.
• Maintain and update social media content calendars for platforms like Instagram and LinkedIn.

Outbound Marketing & Acquisition
• Help scale outbound email outreach efforts, managing multiple outbound email accounts.
• Assist in prospecting and follow-up strategies, including personalized email campaigns.
• Conduct A/B testing of outbound messaging to optimize response rates.
• Monitor email deliverability and ensure proper warm-up processes for new email accounts.

Content Creation & Brand Growth
• Support the development of industry-specific templates, guides, and reports to attract leads.
• Assist with blog writing, white papers, and SEO-driven content updates.
• Manage testimonial and case study production, including video and blog write-ups.
• Create and refine visual assets using tools like Canva, Photoshop, and Adobe Premiere.

Software skills
• Familiarity with marketing tools like Meta Ads Manager, Webflow, Google Analytics, Klaviyo, and Salesforce.
• Experience with outbound email marketing platforms (e.g., Breakcold) is a plus.
• Proficiency in copywriting, content creation, and social media management, adobe premier is what we use.

Recurring Tasks for the Position

Inbound Acquisition (Lead Generation & Nurturing)
• Monitor and optimize paid ad campaigns (Meta Ads, Instagram)
• Update website content with new resources, blog posts, and lead magnets (e.g., restaurant guides).
• Track and improve SEO performance by refining website copy based on keyword trends.
• Manage and schedule social media posts (Instagram, LinkedIn, YouTube demos) on a semi-monthly cycle
• Track A/B testing for website copy, visuals, and conversion elements.
• Oversee automated email nurture flows for new inbound leads, ensuring proper follow-ups.
• Analyze inbound marketing performance metrics and adjust strategies accordingly.

Outbound Acquisition (Prospecting & Outreach)
• Manage and scale outbound email campaigns, ensuring 1,000+ emails are sent per day.
• Warm up new email accounts using Breakcold to improve deliverability.
• Conduct A/B testing on outbound messaging to refine outreach scripts.
• Send personalized follow-up emails with free reports (via SlideSpeak) for higher engagement.
• Monitor email response rates and suggest improvements based on performance trends.

Content Creation (Brand Awareness & Engagement)
• Publish one blog post per week, ensuring alignment with SEO and industry trends.
• Create and distribute industry-specific templates (e.g., restaurant guides) to drive lead generation.
• Develop and update white papers for website resources.
• Manage testimonials and case studies, producing one per month (video, blog write-up, and web quote).
• Design and edit graphics for marketing materials using Canva and Photoshop.
• Maintain and refine automated email sequences for users downloading templates or engaging with content.