Marketing Director

Responsibilities:

Strategic Leadership: Develop and implement comprehensive digital marketing strategies aligned with overarching business objectives, market trends, and competitive landscape.

Team Management & Mentorship: Lead, mentor, and inspire a high-performing digital marketing team, fostering a culture of collaboration, innovation, and continuous improvement. Conduct performance reviews, provide professional development opportunities, and cultivate a positive and productive work environment.

Channel Optimization: Oversee and optimize all digital marketing channels, including SEO/SEM, social media marketing, email marketing, content marketing, display advertising, and emerging platforms. Ensure consistent brand messaging and a seamless customer experience across all touchpoints.

Data Analysis & Reporting: Establish key performance indicators (KPIs), track campaign performance, analyze data, and generate insightful reports to measure ROI and inform strategic decision-making. Utilize data visualization tools and dashboards to communicate results effectively.

Budget Management: Develop and manage the digital marketing budget, allocating resources strategically to maximize impact and achieve business goals. Monitor expenditures and ensure adherence to budget guidelines.

Technology & Innovation: Stay abreast of the latest digital marketing trends, technologies, and best practices. Evaluate and implement new tools and platforms to enhance campaign effectiveness and drive innovation.

Cross-Functional Collaboration: Collaborate effectively with sales, product development, and other departments to ensure alignment on marketing initiatives and maximize business impact.

Vendor Management: Manage relationships with external agencies and vendors, negotiating contracts and ensuring high-quality service delivery.



Apply using this link:

https://forms.clickup.com/9011594926/f/8cj41ne-12551/PKTGTKHSE1N8DK2ALA