PPC Manager - Google Ads & Facebook Ads

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TYPE OF WORK

Full Time

SALARY

$1100 USD

HOURS PER WEEK

35

DATE POSTED

Feb 5, 2025

JOB OVERVIEW

Hiring: Paid Ads Specialist (Google Ads & Facebook Ads) – Full-Time

Pay: $1100 USD / month
Hours: 35 hours per week
Commitment: 3-month minimum, with potential for long-term (5+ years)
Pay Increases: Available after six months based on performance
Schedule: Flexible, but must be available for check-ins and reporting

About the Role

We are hiring a Paid Ads Specialist to manage and optimize Google Ads and Facebook Ads campaigns for home service businesses. The ideal candidate has experience setting up, managing, and scaling ad campaigns while maintaining a strong return on ad spend (ROAS).

Must be proficient in both Google Ads (Search, Display, Performance Max, Retargeting) and Facebook Ads (Lead Generation, Conversions, Retargeting)
Looking for a data-driven marketer who can analyze campaign performance and optimize accordingly
Must have experience with ad copywriting, audience targeting, and A/B testing

Trial Structure

One-month paid trial, paid weekly based on performance.
We are hiring multiple candidates for testing (10 hours per week), then keeping the best performers.
After month one, top performers will be working 20 hours per week, with potential to move to full-time.

Responsibilities

Campaign Setup & Management

Set up and manage Google Ads (Search, Display, Performance Max, Retargeting)
Set up and manage Facebook Ads (Lead Generation, Conversions, Retargeting)
Ensure all tracking is set up correctly using Google Tag Manager, Facebook Pixel, and UTM tracking

Optimization & Performance Tracking

Monitor campaigns daily to adjust bids, budgets, and targeting
Perform A/B testing on ads, landing pages, and audience segments
Improve ad creatives, headlines, and descriptions for higher engagement

Audience Research & Targeting

Research and create effective audience segments based on interest, behavior, and lookalike audiences
Optimize for local SEO and geo-targeting for home service businesses

Conversion Tracking & Reporting

Set up and monitor Google Analytics, Facebook Pixel, and conversion tracking
Generate weekly reports showing key metrics, trends, and recommendations
Identify opportunities to improve cost per lead (CPL) and ROAS

What We Offer for High Performers

Pay Increases – Salary review after six months based on campaign performance
Growth Opportunities – Potential to move into a full-time role with more strategic responsibilities
Long-Term Stability – We prioritize team members who deliver consistent results
Autonomy & Flexibility – Work independently while ensuring campaign performance goals are met

Requirements

1+ years of experience managing both Google Ads and Facebook Ads
Strong understanding of ad account structure, keyword research, audience targeting, and bid strategies
Experience with Google Tag Manager, Google Analytics, and Facebook Pixel
Ability to create high-converting ad creatives, headlines, and ad copy
Data-driven mindset with experience analyzing campaign performance
Strong English communication skills (written and verbal)
Self-motivated, detail-oriented, and results-driven

Preferred Skills (Not Required, But a Plus)

Experience with landing page optimization (e.g., Unbounce, ClickFunnels, WordPress)
Knowledge of local SEO and how PPC integrates with organic search strategies
Understanding of email marketing funnels and lead nurturing

How to Apply

Start your application with: “Paid Ads Position - [Your Name]”
Answer the following:
What experience do you have with Google Ads and Facebook Ads? Provide examples.
How do you approach campaign optimization to improve CPL and ROAS?
What tracking tools have you used for conversion tracking and performance analysis?
Who won the 2003 Stanley Cup?

Why Work With Us

Flexible Schedule – Work on your time, as long as deadlines and performance goals are met
Long-Term Stability – We value team members who drive results and we offer career growth
Performance-Based Pay Increases – Deliver great campaign results, and you will be rewarded
Clear Communication – No micromanagement, just clear expectations and direct feedback

This is a great opportunity for a skilled Paid Ads Specialist to manage campaigns that generate real business for home service companies. If you are passionate about data-driven marketing and scaling paid ad campaigns, we would love to hear from you.

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