Senior Direct Response Copywriter (Digital Marketing)

Ascend Group is Singapore's premier digital marketing company. We are a digital marketing agency, academy, and software company. We aim to change the world through empowering small businesses with digital marketing so their product can reach out to more people who need help. A remote team of A players who value growth, performance, and transparency. This is a place for those who want their skillset and experiences input to be valued, for those who are looking to expand their capability, and for those who want a no-politics working environment.



We’re in search of a Fully Remote Senior Copywriter who thrives in a dynamic environment and is dedicated to crafting compelling narratives and persuasive copy that drive engagement, and conversions, and contribute significantly to the achievement of our marketing objectives. This role goes beyond mere content creation; it’s about ensuring that every piece of copy resonates deeply with our audience and delivers measurable results.



IMPORTANT NOTE: Only those who have completed and submitted the job application form via the link below will be considered for the role.



APPLY NOW and FILL IN this APPLICATION FORM: bit.ly/AscendJAF



Role Objectives:

1. Strategic Messaging: Develop strategic copy aligned with our overall marketing and branding objectives, effectively communicating the value proposition and benefits to our target audience.
2. Engagement and Conversion: Create high-quality, engaging copy that drives audience engagement, leads to conversions, and contributes to the growth of our business.
3. Team Collaboration: Collaborate with Marketing, Design, and Product teams to ensure cohesive messaging across all digital channels, leveraging your expertise to enhance the effectiveness of our marketing efforts.
4. Mentorship and Guidance: Provide guidance, mentorship, and feedback to junior copywriters, fostering a culture of continuous improvement and ensuring the delivery of high-quality work. Review copies of mentoring students and offer insightful guidance to help them develop their copywriting skills.
5. Data-Driven Optimization: Monitor the performance of copywriting efforts, analyze key metrics, and make data-driven recommendations to optimize future copy and improve outcomes.
6. Industry Awareness: Stay updated on industry trends, emerging technologies, and best practices in copywriting, proactively seeking opportunities to enhance skills and share knowledge with the team.


Requirements

1. Min. 5 years of experience in direct response copywriting for digital marketing, preferably in a product-focused role.
2. Proven track record of creating compelling copy that drives engagement and conversion.
3. Strong understanding of digital marketing principles and practices, including SEO, SEM, and social media marketing.
4. Excellent written and verbal communication skills, with meticulous attention to detail.
5. Proficiency in using content management systems (CMS) and other digital marketing tools.
6. Ability to work under tight deadlines and manage multiple projects simultaneously.
7. Strong research skills to gather insights and understand target audience needs.
8. Experience in the digital marketing industry and digital products is a plus.
9. Leadership skills and the ability to mentor and guide junior copywriters.


Please note that only those who have completed and submitted the job application form will be considered for the role.



If you’re interested in joining us, apply here ? bit.ly/AscendJAF



Job Type: Full-time

Benefits:

Additional leave
Flextime
Opportunities for promotion
Paid training
Promotion to a permanent member
Work from home
Schedule:

8-hour shift
Flextime
Monday to Friday