Senior Google PPC Specialist in Digital Marketing Industry

Job Description: We are looking for a Senior Google PPC Specialist who is an expert in Google and Bing advertising platforms. This role requires deep knowledge of different types of campaigns, strategic account setup, and continuous optimization to drive success across multiple industries.

Responsibilities:

Develop and manage PPC campaigns on Google and Bing, ensuring they meet the targeted objectives.
Perform detailed keyword research, write compelling ad copies, and construct bidding strategies.
Monitor and analyze campaigns' performance on a regular basis to ensure continuous improvement.
Strategically structure accounts to align with business goals and improve ROI.
Provide creative insights and advanced techniques to enhance campaign performance.
Prepare detailed performance reports and communicate insights to stakeholders.
Requirements:

Bachelor’s degree in Marketing, Advertising, or a related field.
5+ years of hands-on experience in managing PPC campaigns across Google and Bing.
Extensive experience with different campaign types, including but not limited to search, display, and video.
Strong understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g., Google Analytics, WebTrends).
Advanced knowledge of ad serving tools and familiarity with A/B and multivariate experiments.
Excellent analytical, organizational, and time management skills.
WITH REAL ESTATE EXPERIENCE IS PREFFERED


Please send your Vocaroo 1-minute introduction and CV link. Use "SeniorSpecialist" as the subject line. Applications without both the CV and Vocaroo link will not be considered. Following instructions is a basic courtesy when applying.