Pay-Per-Click (PPC) Specialist - Amazon, Google, Facebook/Instagram Advertising

Job Type: Full-Time/Part-Time

Industry: E-commerce, Digital Marketing
Job Summary:

We are seeking a highly skilled Pay-Per-Click (PPC) Specialist with expertise in managing advertising campaigns across Amazon, Google, and Facebook/Instagram. The ideal candidate will have a proven track record in developing, executing, and optimizing PPC strategies to drive brand growth, increase conversions, and maximize ROI. If you are passionate about digital advertising, data analysis, and staying up-to-date with the latest trends in paid media, we want to hear from you!

Key Responsibilities:
Amazon PPC Management:
Develop, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to increase product visibility and sales.
Conduct keyword research, competitor analysis, and A/B testing to improve campaign performance.
Monitor and adjust bids, placements, and budgets to meet target ACoS, ROAS, and overall sales goals.
Manage inventory, analyze performance data, and provide regular reports to optimize the Amazon advertising strategy.

Google Ads Management:
Plan and manage Google Ads campaigns (Search, Display, Shopping, Video) to drive traffic and conversions.
Perform keyword research, ad copy creation, and landing page optimization.
Monitor performance metrics such as CTR, CPC, CPA, and conversion rates, making adjustments to ensure campaign effectiveness.
Conduct split testing (A/B) and analyze audience segments to improve targeting and ad performance.

Facebook/Instagram Ads Management:
Create and manage Facebook and Instagram ad campaigns, including audience targeting, ad creative development, and budget allocation.
Analyze campaign performance through Facebook Ads Manager and use insights to optimize for conversions, engagement, and reach.
Run retargeting campaigns and implement pixel tracking to maximize ROI.
Stay updated with Facebook/Instagram algorithm changes and best practices for effective social media advertising.
Requirements:
Proven experience managing PPC campaigns on Amazon, Google Ads, and Facebook/Instagram Ads.
Proficiency with Amazon Advertising Console, Google Ads, Facebook Ads Manager, and related PPC tools.
Strong understanding of paid search, display, and social media advertising.
Ability to conduct in-depth data analysis, generate actionable insights, and present performance reports.
Experience with A/B testing, keyword research tools, and conversion rate optimization (CRO).
Excellent communication and time-management skills.
A results-driven mindset with the ability to adjust strategies to maximize ROI.

Preferred Qualifications:
Certifications in Amazon Advertising, Google Ads, and/or Facebook Blueprint.
Familiarity with e-commerce platforms such as Shopify, WooCommerce, or Magento.
Knowledge of SEO and organic search strategies to complement paid media efforts.

What We Offer:
Competitive salary
Flexible working hours
Opportunities for professional development
A collaborative and innovative work environment

How to Apply:
Please submit your resume, a cover letter, and any relevant case studies or portfolios showcasing successful PPC campaigns.