Full-Time Remote Social Media Manager & Strategist

Sonia Roselli Beauty is seeking a strategic and creative Social Media Manager to evolve and refine our brand messaging while driving engagement and growth. We’re looking for someone who thrives in social media strategy, analytics, and copywriting and has a passion for building a vibrant community around beauty, skin health, and wellness, especially for those with mature skin and sensitive skin.

As we continue to grow, we aim to highlight how our products contribute to the overall skin health, beauty, and wellness experience, with a particular focus on the needs of women over 40. You will play a key role in refining our narrative, developing fresh messaging, and ensuring we deliver a cohesive, engaging social media presence that resonates with our audience.

RESPONSIBILITIES:

1. Strategic Content Evolution: Develop and implement a fresh social media strategy that emphasizes the holistic contribution of our products to overall skin health, beauty, and wellness, with a focus on mature skin and sensitive skin. Refine our messaging to position our brand as a leader in this space.
2. Social Media Strategy Development: Create and execute data-driven strategies that strengthen our brand presence across platforms such as Instagram, TikTok, YouTube Shorts, Facebook, Twitter, and Pinterest.
3. Content Scheduling & Posting: Develop and maintain a social media content calendar that aligns with our refined messaging, ensuring consistent posting and engagement with our community.
4. Audience Engagement: Foster meaningful relationships with followers by responding to comments, messages, and engaging in conversations that build brand loyalty.
5. Copywriting & Content Creation: Write compelling captions, hooks, and CTAs that focus on the beauty, health, and wellness benefits of our products, especially for those with mature skin and sensitive skin, driving customer engagement and conversions.
6. Hashtag Strategy & Trendspotting: Research and leverage trending hashtags and social media movements to expand our reach, while staying current with the latest beauty trends to keep our content fresh and relevant.
7. Analytics & Performance Optimization: Monitor social media metrics and assess campaign performance to refine strategies, ensuring continuous improvement and growth. Provide regular performance reports to the team.
8. Collaboration & Brand Alignment: Work closely with the marketing and content teams to ensure social media strategies align with broader campaigns, product launches, and overall brand goals.

REQUIREMENTS:

1. Proven experience managing social media accounts for a brand, preferably in beauty, skincare, or wellness, with a focus on mature skin and sensitive skin.
2. Strong understanding of social media platforms (Instagram, TikTok, Pinterest, YouTube, Facebook, Bluesky, Substack) and best practices for each.
3. Advanced copywriting skills with a focus on crafting engaging and persuasive messaging for women over 40.
4. Deep experience in social media strategy and the ability to evolve and refine brand messaging.
5. Proficiency in social media analytics tools to track performance and make data-driven decisions.
6. Creative and strategic mindset, with an eye for aesthetics and emerging trends in the beauty and wellness industry.
7. Highly organized and able to manage multiple social media channels while maintaining consistency.
8. Self-motivated, with the ability to work independently while thriving in a collaborative team environment.
9. Passion for skincare and wellness, with the ability to craft messaging that resonates with a diverse audience, particularly those with mature skin and sensitive skin.
10. Willingness to work during peak US hours and use scheduling tools.
11. Proven track record of successful social media campaigns with clear metrics (e.g., engagement rates, follower growth, sales conversion, etc.). Please provide portfolio examples of campaigns you’ve managed, showcasing how you’ve leveraged social media for tangible results.

WHY SONIA ROSELLI BEAUTY?

Long-term opportunity to evolve and shape a growing brand in the beauty and wellness space, with a focus on mature skin and sensitive skin.
Competitive salary and 13th-month pay for employees who’ve been with us for 6+ months.
Remote work with flexible hours, while being part of a passionate, creative team.
Work with a brand committed to high-quality skincare and overall wellness, helping women over 40 feel beautiful and confident.

TO APPLY:

Please send your resume and a brief cover letter explaining why you’re the perfect fit for this role to Upgrade to see actual info

1. Your resume and OnlineJobs.ph profile link.
2. Links to your social media accounts or any relevant work you’re proud of.
3. Examples of previous campaigns or portfolios showcasing your ability to evolve a brand’s message and leverage social media for measurable success
4. In the subject line, include the title of your favorite skincare product.
5. Inside the email, share 3 skincare benefits you believe are essential for glowing, healthy skin and help minimize signs of aging.

Join us and help shape the future of Sonia Roselli Beauty’s social media presence, driving brand growth and fostering a community passionate about skincare, beauty, and wellness for mature skin and sensitive skin!