Digital Products Launch Project Manager

We are seeking a Digital Product Launch Manager to take ownership of our product launch process and ensure smooth execution from planning to post-launch optimization. This role is ideal for someone who excels at project management, cross-functional coordination, and marketing execution.

Responsibilities:

Oversee and manage all aspects of digital product launches, ensuring seamless execution from pre-launch to post-launch phases.

Develop and manage launch timelines, ensuring deliverables stay on track.

Collaborate with cross-functional teams, including operations, design, kajabi management, social media manager, etc. to align on launch objectives.

Create and optimize launch strategies, including email campaigns, social media, webinar coordination, and sales funnel execution.

Coordinate all launch-related assets, including landing pages, sales pages, email sequences, and promotional materials.

Monitor and analyze key performance metrics, identifying opportunities for improvement and optimization.

Troubleshoot and resolve any launch-related challenges in real-time to minimize disruptions.

Conduct post-launch reviews to assess performance, document lessons learned, and refine future launch processes.

Stay up-to-date with best practices in digital marketing, automation tools, and launch strategies to improve efficiency and effectiveness.

Requirements:

Proven experience in digital product launches, preferably in the online education, space.
Strong project management skills with the ability to handle multiple launches simultaneously.
Experience with marketing automation tools (e.g., Kajabi, ClickFunnels, ActiveCampaign, HubSpot, etc.).
Familiarity with CRM platforms, analytics tools, and A/B testing strategies.
Excellent communication and leadership skills, with the ability to coordinate across multiple teams.
Strong problem-solving skills and ability to adapt in fast-paced environments.
Detail-oriented with a focus on execution, optimization, and continuous improvement.
Ability to work independently while maintaining clear communication with leadership.

Preferred Qualifications:
Experience launching online courses, membership programs, or digital products.
Knowledge of copywriting and conversion optimization.
Understanding of audience segmentation and engagement strategies.