Marketing Manager

Send your updated resume and updated short introduction video to this email: amadeo@upsidecapitalholdings.com
Subject Line should be the position you're applying for.
Only applications sent through this email will be screened.

Upside Capital Holdings

Position Overview:

Upside Capital Holdings is seeking a results-driven and strategic Marketing Manager to lead our marketing initiatives. The ideal candidate will have expertise in SEO, digital advertising, social media management, and team leadership. This role requires a proactive, analytical, and creative professional who can optimize marketing performance, drive brand growth, and lead a dynamic marketing team.

SALARY: $7 to $9
Work Schedule:
Monday to Friday, 8:00 AM to 5:00 PM Central Time.

Key Responsibilities:

Website SEO Management:
- Conduct on-page and off-page SEO optimizations to improve website rankings and organic traffic.
- Perform keyword research and implement effective SEO strategies.
- Monitor and update the website to ensure alignment with search engine best practices.

Google My Business (GMB) Management:
- Monitor and respond to reviews to maintain a positive online reputation.
- Optimize GMB listings to enhance local search visibility and user engagement.

Google Ads and Social Media Advertising:
- Plan, create, and manage pay-per-click (PPC) campaigns across Google Ads and social media platforms.
- Monitor and optimize ad performance for improved ROI, while managing ad budgets efficiently.

Google Tools Management:
- Leverage Google Tag Manager, Analytics, and Search Console to track and improve website performance.
- Analyze data to inform strategies and provide actionable insights.

Performance Reporting:
- Prepare and share weekly marketing performance reports, highlighting key metrics and actionable insights.

Social Media Management:
- Post consistently on social media platforms to engage audiences and grow brand presence.
- Develop creative and engaging content tailored to target audiences.
- Ensure captions and messaging maintain consistency and quality.


Email and Contact Management:
- Scrub and maintain updated email and contact lists to ensure relevance and compliance.
- Ensure email campaigns adhere to privacy and spam regulations.

Standard Operating Procedures (SOPs):
- Develop and document SOPs for marketing processes to ensure efficiency and consistency.

Investor Communication:
- Design professional and compelling investor decks for business presentations.

Backlink Creation:
- Build high-quality backlinks to enhance domain authority and improve search engine rankings.

Team Management:
- Lead and oversee the marketing team, ensuring timely completion of tasks and projects.
- Provide guidance, mentorship, and performance feedback to team members.
- Foster collaboration and maintain clear communication to achieve marketing objectives.

Required Skills & Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, including SEO, Google Ads, social media advertising, and team management.
- Strong knowledge of marketing tools and platforms, including Google Analytics, Google Tag, Manager, Search Console, and social media management tools.
- Proficiency in website management, especially with custom WordPress sites.
- Excellent communication, organizational, and analytical skills.
- Creative problem-solving abilities and a results-oriented mindset.

Send your updated resume and updated short introduction video to this email: amadeo@upsidecapitalholdings.com
Subject Line should be the position you're applying for.
Only applications sent through this email will be screened.