Senior Influencer Marketer - Full-time Remote

Falador is seeking an experienced Senior Influencer Marketer to lead and drive all aspects of our influencer marketing strategies. Reporting directly to the CEO, this role will oversee influencer managers and coordinators, in-house media buyers, PR teams, social media managers, and email marketers to craft and execute high-impact marketing campaigns.

Key Responsibilities:

- Take full ownership of influencer marketing operations, driving strategic and creative initiatives.
- Develop and execute best-in-class influencer marketing strategies to attract and retain users.
- Collaborate with internal teams to align influencer initiatives with overall marketing and business objectives.
- Oversee campaign execution, ensuring key performance indicators (KPIs) are met.
- Build and manage relationships with influencers, agencies, and partners to expand brand reach.
- Implement and optimize account-based marketing (ABM) strategies to drive targeted growth.
- Lead the recruitment and development of a high-performing influencer marketing team.
- Create compelling content strategies to establish Falador as a leader in influencer-driven marketing.
- Ensure alignment with the product team to develop cohesive messaging and positioning.
- Monitor market trends and competitor activity, providing strategic insights to leadership.
- Represent Falador externally, acting as a key spokesperson for influencer marketing initiatives.

Requirements:

- 5+ years of experience in influencer marketing within e-commerce, tech, or fashion industries.
- Proven track record of managing and scaling influencer marketing teams and campaigns.
- Experience developing and executing ABM strategies to support growth initiatives.
- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, Salesforce, and Grin.
- Strong storytelling ability, with experience in creating compelling content for influencer engagement.
- Demonstrated experience in developing marketing SOPs and best practices.
- Exceptional organizational skills with a data-driven, results-focused mindset.
- Excellent communication skills to effectively engage with internal stakeholders and external partners.
- Bachelor’s degree in marketing, business, or a related field.

Competencies:

- Creativity
- Strategic Thinking
- Adaptability
- Leadership
- Collaboration
- Business Acumen
- Empathy
- Integrity

What We Offer:

- Competitive salary based on experience.
- A dynamic and high-impact work environment with growth opportunities.
- Collaboration with a forward-thinking team in a rapidly growing company.
- Flexible remote work arrangements.

Our Mission:

Create more equal economic opportunities globally.

Our Vision:

We find and grow the world’s best creative talent.

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Ready to take your influencer marketing career to the next level? Join Falador and be part of an innovative team shaping the future of influencer-driven marketing.

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