Senior Email Marketing Specialist

Position Overview
We are seeking an Email Marketing Expert to join our dynamic eCommerce team based in Australia. This pivotal role will focus on driving customer engagement, retention, and conversions through strategic email marketing campaigns. The ideal candidate will have a proven track record in developing and executing high-performing email strategies, using Klaviyo.


Only applicants with strong experience in Klaviyo (3+ years) will be considered for this role.
Please do not apply if you do not have experience with Klaviyo.

Key Responsibilities
Develop and implement end-to-end email marketing strategies to enhance customer engagement, retention, and sales.
Design and execute segmentation strategies based on customer behavior, lifecycle stages, and demographics.
Craft compelling email campaigns, including promotional, transactional, and lifecycle emails.
Monitor, analyze, and report on campaign performance using KPIs such as open rates, click-through rates, and conversion rates.
Continuously optimize campaigns through A/B testing, personalization, and automation workflows.
Collaborate with the design and content teams to produce visually appealing and brand-aligned email templates.
Stay up-to-date with email marketing trends, best practices, and eCommerce strategies.

Qualifications
Experience: Minimum of 3-5 years in email marketing, with a focus on eCommerce.
Technical Skills: Must have proficiency in Klaviyo. Experience with Figma is a plus.
Analytical Mindset: Strong ability to interpret data and optimize campaigns based on performance metrics.
Creative Skills: Exceptional ability to write engaging email copy and work collaboratively with design teams.
Strategic Thinking: Deep understanding of eCommerce customer journeys, segmentation, and lifecycle marketing.
Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.


*Please include your resume in the application.