Google Ads Specialist

Responsibilities:
- Develop, implement, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
- Conduct keyword research, audience targeting, and A/B testing to maximize campaign effectiveness.
- Monitor and analyze campaign performance metrics, providing insights and optimization strategies.
- Manage ad budgets, ensuring efficient spend and high ROAS.
- Write compelling ad copy and optimize landing pages in collaboration with the marketing team.
- Stay updated with Google Ads trends, tools, and best practices.
- Generate reports on campaign performance and provide actionable recommendations.

Requirements:
- Proven experience managing Google Ads campaigns with measurable success.
- Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
- Strong understanding of PPC strategy, keyword research, and bid management.
- Experience with conversion tracking, remarketing, and audience segmentation.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Google Ads certification (preferred but not required).