Lead Generation and Social Media Coordinator (JOB ID:ALLSTF)

Job Title : Lead Generation and Social Media Coordinator
JobID : ALLSTF
Industry : Real Estate
Location : PH
Hours : EST business hours
Pay rate : $8/hr
Target Start : ASAP


About the Client
The client is a trusted real estate company specializing in residential properties, with a strong commitment to delivering exceptional service and results. Known for their personalized approach, they leverage years of expertise and innovative marketing strategies to help clients navigate the real estate market with confidence. With a focus on building lasting relationships, the client prioritizes integrity, professionalism, and a client-first philosophy in every transaction.
Job Summary
We are seeking a proactive and detail-oriented Virtual Assistant to lead our online lead generation and social media efforts. The ideal candidate will have a strong analytical background, proven expertise in managing digital campaigns, and a creative flair for content creation and social media strategy. They will also play a key role in email marketing, YouTube management, and LinkedIn and Google Business profile optimization, driving brand growth and business success.
Responsibilities
Lead Management & Online Lead Generation
? Analyze and interpret ad data from platforms like Google Ads and Facebook Ads to track performance and uncover optimization opportunities.
? Monitor PPC campaigns, calculate ROI, and implement strategies to improve


cost-efficiency, lead quality, and retargeting efforts.
? Research and integrate new tools and techniques to enhance lead generation outcomes. ? Assist the progress of online/website projects, including page creation, landing pages, and click funnels.
Social Media Content Creation & Management
? Develop and maintain a content calendar aligned with business objectives. ? Create high-quality, brand-consistent content, including graphics, videos, and captions, for Facebook, Instagram, LinkedIn, and YouTube.
? Manage and grow social media accounts by fostering community engagement, responding to messages and comments, and initiating meaningful interactions. ? Monitor and analyze social media performance metrics, providing actionable recommendations for improvement.
? Collaborate on innovative strategies to increase brand awareness and drive traffic to websites or landing pages.
YouTube Channel Management
? Create and organize engaging video content to grow views and subscribers.
? Optimize video titles, descriptions, and tags for SEO to enhance discoverability. ? Track and analyze YouTube metrics to adjust strategies for maximum impact.
LinkedIn & Google Business Profile Management
? Manage LinkedIn profiles and engagement for company owners, ensuring consistent branding and meaningful interactions.
? Enhance the company’s Google Business profile to improve visibility and customer engagement.
Administrative & Collaborative Support
? Review, analyze, and enhance existing PPC campaigns, Facebook ads, and retargeting strategies.
? Deliver regular reports summarizing campaign performance, key insights, and actionable next steps.
? Stay informed on industry trends, platform algorithm updates, and best practices in online marketing.
? Assist with strategic postcard farming and mailing for lead generation. Email Marketing
? Create and execute email marketing campaigns targeting existing client databases and new leads.
? Analyze campaign performance metrics and provide recommendations for improvement. Qualifications
Required Skills:
? Proven experience in lead generation, ad data analysis, and PPC campaign management.
? Proficiency with platforms like Google Ads, Facebook Ads Manager, and analytics tools. ? Expertise in managing social media platforms (Facebook, Instagram, LinkedIn, YouTube) and utilizing tools like Canva, Adobe Creative Suite, or similar for content creation. ? Strong written and verbal communication skills.
? Highly organized, with the ability to multitask and prioritize effectively. ? Analytical mindset with attention to detail and a results-driven approach. ? Familiarity with CRM systems, email marketing tools, and scheduling platforms.
Preferred Skills:
? Experience in the real estate industry or related field is advantageous but not required. ? Knowledge of SEO principles and website optimization.
? Basic video editing skills for short-form content (e.g., Reels, TikToks, YouTube). ? Proficiency in basic website editing, updates, and maintenance (no coding required).
? Experience with geo-farming and postcard mailers.