Content Creator

Content Creator

We’re on the lookout for a Virtual Assistant who can balance creativity with precision, organization with execution, and design with analytics. This role is pivotal to scaling our sales and marketing efforts by ensuring campaigns run smoothly, tools and data stay organized, and our brand presence shines across all platforms. If you’re a highly organized, tech-savvy multitasker who loves transforming ideas into well-executed designs and growth campaigns, this is your chance to make an impact.

Key Responsibilities

Content Creation & Graphic Design

Design Creatively: Develop eye-catching social media graphics, visually appealing email campaigns, and high-quality webinar presentations.
Repurpose & Optimize: Transform blogs into social posts, infographics, or email content for multi-channel engagement.
Create Marketing Assets: Design stunning eBooks, landing pages, and Squarespace web pages optimized for conversions.
Produce Video Content: Convert scripts into AI-generated videos using tools like Synthesia and edit raw footage to create polished tutorials with captions, subtitles, and simple intro/outro graphics.

Campaign Management & Execution

Publish Consistently: Post approved content across platforms, including social media, blogs, and knowledge bases like Zoho.
Execute Campaigns: Set up and schedule email campaigns and sequences in Zoho.
Track Performance: Compile analytics on web traffic, social engagement, and campaign performance, presenting insights in actionable reports.
Coordinate Events: Manage webinar logistics, including scheduling, invites, registrations, and follow-ups.

CRM & Data Management

Maintain Data Accuracy: Clean and update CRM contact details, ensuring client profiles are complete.
Build & Enrich Lists: Compile mailing lists by reviewing historical archives and filling in gaps in CRM profiles.
Segment Effectively: Research, categorize, and tag leads for targeted marketing and outreach.
Integrate Systems: Request and upload client email lists into tools like Zoho, Boostlingo, and QuickBooks.

Social Media & Community Engagement

Engage Thoughtfully: Respond to comments and messages on social media platforms to build meaningful connections with followers.
Increase Visibility: Regularly update SEO elements like meta descriptions, alt text, and backlinks to improve content rankings.

Administrative & Organizational Support

Streamline Processes: Keep tools and files organized, fixing broken links and updating systems as needed.
Distribute & Compile: Share client surveys, gather responses, and present insights in an organized format.
Support Sales Teams: Scrape data, input leads, and ensure the CRM is prepped for follow-ups.
Stay Ready for Side Quests: Take on additional research tasks, such as gathering lead contact details or identifying webinar topics.

Core Skills Required

Technical Proficiency: Skilled in using tools like Zoho CRM, Squarespace, Canva, and Figma to design and publish campaigns, set up automations, track analytics, and optimize content for SEO and conversions, ensuring seamless execution across platforms.
Advanced proficiency in creating cohesive, on-brand visual assets.
Strong consistency of brand elements—layered compositions, custom fonts, and meticulous attention to details (colors, capitalization, textures, etc.).
Skills in video editing software to trim, format, and polish tutorials, social media clips, and explainer videos. Ability to add layered animations, intros/outros, subtitles, and captions that align perfectly with our brand tone and style.
Experience with AI tools for video editing, such as Synthesia, for creating polished, high-conversion video content.
Ability to create A/B tested content variations for social media posts, landing pages, and email campaigns.
Excellent grasp of English grammar and copywriting to ensure error-free, engaging content captions, subtitles, and descriptions.
Familiarity with Google Workspace (Docs, Sheets, Slides) for reporting and task collaboration.
Mindset & Work Ethic
Good Design Eye: Demonstrates a strong sense for visually compelling designs and intuitive UX/UI experiences that align with brand standards and enhance user engagement.
Ownership Mentality: Treats their work like their own, ensuring accuracy and excellence in every task.
Highly organized: Ability to manage multiple tasks, prioritize effectively, and meet deadlines consistently without compromising quality.
Brand-First Thinking: Passionate about consistently applying and elevating our unique brand.
Proactive use of downtime: Engages in side quests to improve systems, address inefficiencies, and contribute to overall growth.
Efficiency-Driven: Prioritizes automation and optimization to reduce manual tasks and increase productivity.
Results-Focused: Always looking to improve ROI, CTR, and engagement metrics through iterative design and strategy.
Adaptable to U.S. working hours: Flexible with time zones and available for timely communication.
Integrity in time and accountability: Reliable and honest, ensuring consistent effort and transparency.
Proactive and transparent communication: Provides regular updates and seeks clarification when needed.

How to Apply
Submit your CV, a brief cover letter detailing your experience, and any portfolio examples that demonstrate your skills in graphic design, digital marketing, or organization. Let’s scale growth together!

Why Join Us?
Collaborative, remote-friendly environment with opportunities to grow your skills.
Work alongside a passionate, driven team dedicated to making a difference.
Enjoy opportunities for professional growth and skill development.
Work on diverse and exciting projects that showcase your creativity and precision.