Digital Marketing Expert

We are seeking a dedicated, full-time Digital Marketing Expert with extensive experience in Search Engine Optimisation (SEO) to join our team. The ideal candidate is a results-driven professional with a strong track record in creating high-performing websites, executing effective ad campaigns, and driving measurable growth through innovative marketing strategies.

The candidate must demonstrate a high level of reliability, self-sufficiency, and professionalism, along with excellent communication skills.

Key Responsibilities:
-Develop and execute advanced SEO strategies (both Black Hat and White Hat) to achieve top rankings for competitive keywords.
-Optimise Google Business Profiles to dominate local search and improve visibility.
-Build and maintain high-quality backlinks to boost domain authority and search rankings.
-Manage and optimise campaigns for Google Ads and Meta Ads (Facebook & Instagram), ensuring a high return on ad spend (ROAS).
-Implement and refine WordPress on-page SEO techniques, including keyword research, content optimisation, and internal linking.
-Conduct technical SEO audits, resolve issues, and ensure websites are fully optimised for search engines (e.g., improving Core Web Vitals).
-Drive effective off-page SEO campaigns, including link-building outreach, guest posting, and influencer collaborations.
-Build new websites from scratch, ensuring they are visually appealing, user-friendly, and fully optimised for performance.
-Code website enhancements (preferred) and troubleshoot technical issues when necessary.
-Edit engaging videos to enhance campaigns and content strategies (ideal but not mandatory).
-Collaborate closely with the Marketing Manager to align strategies, meet deadlines, and achieve company goals.

Requirements:
-Exceptional verbal and written English skills: Must be able to communicate effectively with internal teams and external clients.
-Proven ability to respond promptly and communicate clearly in a fast-paced environment.
-Strong sense of reliability, accountability, and self-sufficiency: Must be able to work independently with minimal supervision.
-Professional education or certifications in Marketing, Digital Media, or SEO are highly desirable.
-Proven experience with SEO tools such as Ahrefs, SEMrush, Moz, or similar.
-Hands-on experience in Google Ads and Meta Ads campaign management with a proven track record of success.
-Strong knowledge of WordPress and its SEO capabilities.
-Solid understanding of local SEO strategies, including Google Business optimisation.
-Expertise in on-page, technical, and off-page SEO techniques.
-Demonstrated ability to build high-performing websites from scratch.
-Coding skills (e.g., HTML, CSS, JavaScript, PHP) are highly preferred.
-Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.
-A strong portfolio showcasing successful SEO campaigns and ad performance.
-Highly organised with excellent time management skills and the ability to meet deadlines consistently.
-Must exhibit problem-solving skills, attention to detail, and a proactive attitude.

What We Offer:
Competitive salary based on experience.
Opportunity to work with a collaborative and dynamic team.
Professional growth and learning opportunities.