Digital Marketing Specialist

Are you a creative and detail-oriented digital marketer passionate about personal and professional branding? Do you thrive in collaborative environments where you can work closely with healthcare professionals to turn raw ideas into impactful campaigns? If this sounds like you, we’d love to hear from you!

About Us

We are a boutique functional medicine practice specializing in autoimmune diseases, gut health, and cognitive decline. We provide high-end, concierge medical care and coaching, driven by principles of evolutionary medicine and personalized healthcare.

This role involves working closely with a nurse practitioner, helping to build her professional brand alongside the clinic’s presence. If you’re ready to be part of a small but impactful team dedicated to transforming healthcare, we’d love to meet you.

Key Responsibilities

Branding and Content Creation
- Collaborate directly with the nurse practitioner to establish her personal and professional brand.
- Develop and execute a 12-month marketing calendar tailored to both the clinic and the practitioner.
- Create, edit, and enhance content for platforms like Instagram, YouTube, Facebook, and TikTok.
- Produce video content, adding engaging music, animations, and text overlays while ensuring copyright compliance.

Social Media & Campaign Management
- Manage social media accounts, focusing on Instagram as the primary platform.
- Repurpose content for additional platforms, including YouTube, Facebook Reels, and TikTok.
- Plan and execute monthly newsletters, email campaigns, and audience segmentation.
- Monitor campaign performance and adapt strategies to maximize engagement.

Strategy and Collaboration
- Work with the nurse practitioner to create organic, authentic content that reflects her expertise in functional medicine.
- Assist in setting up a home-based content studio to support professional video production.
- Stay updated on digital marketing trends and propose innovative ideas for growth.

What We’re Looking For

We’re seeking someone with these qualities:

- Creative & Strategic: Skilled in creating engaging campaigns that elevate personal and clinic branding.
- Organized & Detail-Oriented: Capable of juggling multiple projects while maintaining high-quality standards. [To ensure you have thoroughly read the job description, please submit your application only through this link: https://forms.gle/aaJzxL4SCiPgGNGd7. Only applications submitted through this link will be entertained and considered for shortlisting.]
- Proactive & Independent: Anticipates needs and finds solutions with minimal supervision.
- Collaborative & Communicative: Excels in building relationships and working closely with healthcare professionals.

Required Skills

- Proven experience in digital marketing, with a focus on personal branding or healthcare.
- Expertise in video editing tools and social media management platforms.
- Knowledge of copyright laws related to content creation.
Familiarity with AI tools (e.g., ChatGPT, Jasper, or similar) for content generation, audience targeting, and analytics.
- Exceptional written and verbal communication skills in English.
- Experience with SEO strategies and email marketing tools.
- Ability to transform raw concepts into polished, audience-friendly content.

Preferred Qualifications

- Background in healthcare marketing or functional medicine.
- Portfolio showcasing campaigns and content you’ve created.
- Familiarity with tools like Mailchimp, Canva, and video editing software.

Benefits

- Competitive hourly rate: $5 to $10 USD per hour, depending on experience.
- Flexible arrangement: full or part-time, but must be available to work between 8:00 AM to 5:00 PM CST (Austin, Texas time).