Marketing Manager

Are you a passionate marketer with a knack for strategy, creativity, and data-driven results? ActionCOACH Columbus, a leading business coaching firm, is seeking a Marketing Manager to spearhead our marketing efforts and help us empower local businesses to thrive. In this role, you’ll develop and execute marketing campaigns, manage our brand presence, create compelling content, and drive lead generation initiatives. If you’re ready to make an impact in a fast-paced, collaborative environment while contributing to the success of Columbus’s business community, we’d love to hear from you!

Key Responsibilities:

Marketing Strategy & Execution:
• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Oversee multi-channel marketing campaigns, including digital advertising, email marketing, and direct mail.
• Collaborate with the coaching team to align marketing initiatives with coaching programs and events.

Content Creation & Brand Management:
• Create engaging content, including blogs, case studies, social media posts, newsletters, and videos, to showcase success stories and build brand authority.
• Manage and maintain ActionCOACH Columbus’s website, ensuring it is current, user-friendly, and optimized for search engines (SEO).
• Ensure consistent branding and messaging across all communication platforms.

Lead Generation & Analytics:
• Design and execute lead-generation campaigns to attract potential clients.
• Monitor, analyze, and report on marketing performance metrics, including ROI, website traffic, and conversion rates.
• Identify opportunities to improve marketing effectiveness based on data-driven insights.

Event Promotion & Community Engagement:
• Promote workshops, webinars, networking events, and other client engagement activities.

Qualifications:

Required Skills and Experience:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, preferably in professional services or B2B environments.
• Proven track record of developing and executing successful marketing campaigns.
• Proficiency in digital marketing tools and platforms, such as Google Ads, social media advertising, email marketing software, and CRM systems (GoHighLevel).
• Strong copywriting, editing, and communication skills.
• Experience with SEO and website management tools (e.g., WordPress).
• Analytical mindset with the ability to interpret marketing data and adjust strategies accordingly.

Preferred Skills:
• Familiarity with the business coaching industry or a strong interest in entrepreneurship and business development.

Mention the word BANANA in your application response to verify your interest in this position.