Media Buyer (Performance Marketing) // Facebook Ads

We’re a fast-growing performance marketing agency specializing in direct-to-consumer (DTC) brands. Our mission is to help our clients scale their businesses through data-driven campaigns, primarily on Facebook Ads. We value agility, creativity, and collaboration—fueled by a culture that embraces asynchronous communication, AI tools, and a commitment to continual learning.

# Role Overview
We are seeking a Media Buyer to join our team and take the lead in day-to-day campaign management. You’ll be responsible for planning, executing, and optimizing Facebook ad campaigns, ensuring the right assets are in use, the correct landing pages are linked, and that best-performing ads are scaled effectively.

If you’re someone who loves deep-diving into performance metrics, iterating creatives to drive higher engagement, and staying one step ahead to ensure accounts are running optimally, we want to hear from you.

# Key Responsibilities
1. Campaign Execution & Management

Upload and manage new ads across Facebook Ads Manager.
Monitor daily performance; scale winning ads and pause underperformers.
Ensure correct landing pages and UTMs are used for tracking.

2. Creative Analysis & Optimization

Collaborate with our creative team and use AI tools (ChatGPT, Claude) to generate and refine ad creatives.
Evaluate key performance metrics (hook rate, hold rate, CTR, ROAS, etc.) to make data-driven decisions.
Recommend new test ideas and innovative creative angles to boost campaign performance.

3. Strategic Thinking

Think ahead and identify optimization opportunities proactively (e.g., test new ad formats, audiences, or creatives).
Maintain a structured approach to campaign scaling, budgeting, and goal setting.

4. AI-Powered Translations & Communication

While many of our clients are German-speaking, native-level German is not required—use AI tools to assist with translations.
Communicate regularly with clients and internal teams on Slack and through Loom videos.

5. Collaboration & Reporting

Work closely with Account Managers, Creative Teams, and other Media Buyers for knowledge sharing.
Present weekly and monthly performance insights and recommendations.

# Qualifications & Skills
1. Experience: 2+ years in media buying or performance marketing, with a strong focus on Facebook Ads (direct-to-consumer experience a plus).

2. Technical Skills:
Proficiency with Facebook Ads Manager (required).
Familiarity with tracking, pixels, landing page builders, and campaign optimization strategies.
Comfortable with AI tools such as ChatGPT and Claude for creative brainstorming and translations.

3. Analytical Mindset: Capable of reading campaign data (hook rates, hold rates, CTR, etc.) and taking appropriate action to optimize.

4. Communication:
Effective written and verbal skills.
Experience with Slack and Loom (or willingness to learn).
Ability to work asynchronously and clearly document progress.

5. Language:
Internally all communication is in English. German is not required; AI-assisted translations will be used.
Excellent command of English (required).

6. Time Zone: Availability during typical working hours in Central European Time (CET).

What We Offer
Remote & Flexible: Work from anywhere, with core availability in CET.
Professional Growth: A learning environment that supports new ideas, experimentation, and mastery of AI-assisted workflows.
Collaborative Culture: Join a team that values communication, transparency, and continuous feedback.
Competitive Compensation: Based on experience, with potential performance bonuses.

We look forward to meeting you and exploring how you can help elevate our clients’ success in the DTC space!

P.S.: just to prove that you've read this job description in its entirety, please include the word "banana" in the first message that you send to us.