Stay in Nest Hosting - Marketing Specialist – Direct Booking & Growth

About Stay in Nest

Stay in Nest specializes in managing luxury short-term rental properties, delivering exceptional guest experiences, and maximizing property revenue. As we expand our direct booking channels, we’re seeking a Marketing Manager to spearhead our growth initiatives and elevate our brand presence across digital platforms.


Job Summary

The Marketing Specialist will lead our direct booking and guest acquisition strategies, manage social media, execute SEO campaigns, and oversee email marketing. This role will also include influencer partnerships, paid ad management, and crafting comprehensive marketing strategies to drive lead generation and boost guest retention.


Key Responsibilities

Direct Booking & SEO
• Develop and implement strategies to increase direct bookings on our website.
• Optimize website content for SEO to drive organic traffic and improve search rankings.
• Monitor and analyze website performance using tools like Google Analytics.

Social Media Management
• Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, TikTok, etc.).
• Build and grow an online community, respond to comments, and foster brand loyalty.
• Track social media performance metrics and adjust strategies as needed.


Email Marketing
• Design and execute email marketing campaigns targeting potential and returning guests.
• Develop automated email workflows for promotions, newsletters, and booking reminders.
• Monitor email performance metrics and optimize for engagement and conversion.

Influencer & Partnership Management
• Identify and collaborate with influencers and content creators to promote Stay in Nest properties.
• Manage influencer campaigns, including negotiations, contracts, and content approval.

Paid Advertising
• Plan, execute, and optimize paid ads on Google, Facebook, and other relevant platforms.
• Analyze campaign performance and ROI, adjusting strategies to meet growth goals.

Marketing Strategy & Lead Growth
• Develop and execute a comprehensive marketing strategy to increase lead generation and guest acquisition.
• Identify new market opportunities and trends to enhance brand positioning.
• Collaborate with the operations team to ensure consistent messaging and branding.


Qualifications

Required Skills & Experience
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, social media, SEO, and email marketing.
• Proven track record of managing successful paid ad campaigns and increasing direct bookings.
• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Strong understanding of influencer marketing and content creation.
• Excellent communication and project management skills.
• Flexible to work during Pacific Time 7AM - 5PM and handle urgent guest needs, especially on weekends.

Preferred Skills
• Experience in the hospitality or short-term rental industry.
• Knowledge of website management tools like WordPress or Squarespace.
• Familiarity with marketing automation tools and CRM systems.


What We Offer
• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work setup.
• Opportunities for professional growth and development.
• A collaborative and supportive team environment.