Digital Marketing Strategist (Remote)

We are seeking a creative and results-oriented Digital Marketing Strategist (Remote) to join our team. As part of a well-established organization specializing in holistic services for women and children, you will play a vital role in enhancing our digital presence. Our mission is to provide comprehensive care, therapy, fitness, and educational programs tailored to every stage of motherhood and childhood. From prenatal support to parenthood and baby fitness, we offer a diverse range of services designed to empower and nurture women, children, and families. This role is perfect for a skilled digital marketing professional who can develop and execute comprehensive online strategies to elevate our brand, engage our audience, and drive business growth. The ideal candidate will excel in content creation, campaign management, and analytics while being comfortable working remotely from overseas.

Key Responsibilities:
1. Develop and Implement Digital Marketing Strategies
Design and execute end-to-end digital marketing campaigns across various platforms (social media, search engines, email, etc.).
Conduct market research to identify trends, audience preferences, and competitive insights.
Align marketing strategies with overall business objectives to ensure maximum impact.
2. Social Media Management
Create, plan, and manage content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
Develop creative campaigns to increase brand awareness, engagement, and followers.
Monitor, analyze, and optimize social media performance metrics.
3. Content Creation & Branding
Produce high-quality, engaging content, including graphics, blog posts, videos, and email newsletters.
Ensure all content aligns with the brand voice and values.
Develop a content calendar to organize and streamline efforts across platforms.
4. Website Management & SEO
Maintain and update website content to ensure it remains fresh, relevant, and user-friendly.
Optimize web pages for search engine visibility (SEO) and improved user experience.
Monitor website performance using analytics tools and implement improvements.
5. Digital Advertising & Campaigns
Plan and execute paid campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
Manage budgets, track performance, and optimize ads for the best ROI.
Collaborate on A/B testing and retargeting strategies to refine campaign effectiveness.
6. Analytics & Performance Reporting
Use tools like Google Analytics, SEMrush, and social media insights to measure campaign success.
Analyze data to identify trends, insights, and areas for improvement.
Prepare and present performance reports with actionable recommendations.
7. Email Marketing & CRM Management
Develop and execute email marketing campaigns to nurture leads and engage customers.
Manage customer databases and segmentation for targeted outreach.
Track email performance and refine strategies to increase open and conversion rates.

Requirements:
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
Expertise in tools such as Canva, Adobe Creative Suite, Google Ads, and social media platforms.
Knowledge of SEO best practices and website management (WordPress experience preferred).
Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, or Ahrefs.
Excellent written and verbal communication skills.
Ability to work independently in a remote setting while meeting deadlines.
Experience with video editing tools (e.g., Premiere Pro, Final Cut Pro) is a plus.