Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing strategies to promote the company’s brand, with a focus on utilizing social media platforms. This role involves leveraging channels such as Facebook, Instagram, TikTok and content marketing, as well as coordinating with social media influencers and brand ambassadors to drive traffic, generate leads, and enhance customer engagement. The Digital Marketing Specialist will work closely with cross-functional teams to ensure that marketing efforts align with the company’s overall business objectives.

Qualifications:

Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
At least 2-3 years of experience in digital marketing or a similar role.
Proficiency in digital marketing tools (Google Analytics, Google Ads, Meta Ads Manager, etc.).
Strong writing and editing skills for crafting compelling content.
Analytical skills with the ability to interpret data and make data-driven decisions.
Excellent organizational and multitasking abilities to manage multiple campaigns simultaneously.
Familiarity with website content management systems (e.g., WordPress) and basic HTML knowledge is a plus.
Exceptional verbal and written communication skills to interact with stakeholders and customers effectively.
Ability to work in a fast-paced environment and adapt to changing priorities.
Demonstrated enthusiasm for digital marketing trends and a proactive attitude toward learning and innovation.