Digital Marketing Specialist – Personalized Video Greetings

Location: [Remote]
Employment Type: Full-time

About Us:
WishesMadeEasy.com is revolutionizing personalized experiences with unique video greetings designed to bring joy and connection to our customers. We're looking for a dynamic and innovative Digital Marketing Specialist to join our team and spearhead efforts to promote and grow our personalized video greeting platform.

Job Description:
As the Digital Marketing Specialist, you’ll take the lead in crafting and executing a comprehensive marketing strategy to drive traffic, engagement, and conversions for our website. You will focus on both organic and paid channels while ensuring that our brand and messaging resonate with our target audience.

Key Responsibilities:
1. Website Marketing & Optimization:
- Develop and execute strategies to drive traffic and sales through WishesMadeEasy.com.
- Analyze website performance using tools like Google Analytics to improve user experience and increase conversions.

2. Search Engine Optimization (SEO):
- Research and implement keyword strategies to improve organic search rankings.
- Optimize on-page and off-page SEO to maximize visibility.

3. Content Strategy:
- Collaborate on or create engaging blog posts, landing pages, and other content that resonates with target audiences.
- Develop a content calendar focusing on topics that align with the personalized video greeting niche.

4. Paid Marketing:
- Plan and manage campaigns on Google Ads, Facebook, and other platforms.
- Optimize ad performance to ensure maximum ROI.

5. Social Media Engagement:
- Grow and manage social media channels to drive organic traffic and customer engagement.
- Create posts and campaigns that highlight the value of personalized video greetings.

6. Email Marketing:
- Develop email campaigns and automations to nurture leads and re-engage customers.
- Segment audiences for personalized outreach.

7. Analytics & Reporting:
- Track key performance metrics, prepare regular reports, and adjust strategies based on data insights.

Qualifications:
- With experience in digital marketing, preferably in eCommerce or creative industries.
- Strong expertise in Google Ads, SEO, and Google Analytics.
- Proven ability to grow organic traffic and convert leads into customers.
- Experience in content creation and familiarity with platforms like WordPress or similar CMS.
- Knowledge of email marketing tools.
- Good communication skills and the ability to work collaboratively with a creative team.
- A passion for innovative marketing approaches and personalized customer experiences.

Nice-to-Have:
- Experience with video production or familiarity with video-based platforms.
- Knowledge of A/B testing tools and conversion rate optimization.
- Background in social media advertising and influencer partnerships.

What We Offer:
- A creative and collaborative work from home environment setup.
- Opportunities for professional growth and development.
- The chance to shape the future of personalized video greetings with WishesMadeEasy.com.

How to Apply:
To apply, please send:
1. Your resume.
2. A cover letter.
3. A one-paragraph explanation detailing how you would market and improve results for WishesMadeEasy.com.